2 Nov 2022

103

Company's Distribution Channel and Product Flows

Format: APA

Academic level: College

Paper type: Research Paper

Words: 618

Pages: 1

Downloads: 0

Section I 

Long distances that the company covers to distribute its products to its customers is a big issue for the enterprise. Goods spent considerable time along the way before being delivered to the client for use. Another problem is high freight costs the company incurs while transporting its goods to its customers who are situated in the western region of the country (Arnold, 2000). The company realizes small profit margins against what should have been the case. The possible alternatives for the business to take for its benefit is incorporating measures to align itself with other existing business in the region to know the right strategies to apply in the distribution of its goods. The corporation must ensure that it collaborates with other local distributors to benefit from the expertise and knowledge possessed by these companies. Multiple distribution channels offer more reduced shipping costs and faster delivery times. The disadvantage is that more work is to be done in the various locations, which would be costly. Additionally, some companies, especially rivals may be unwilling engage in such a cooperation. 

Section II 

Product flows in a manufacturing industry goes through some processes. First, the raw materials for manufacture are acquired, then taken through the production process after which the product comes out with the desired features then shipped to the consumers (Marton & Paulová). After the manufacture of order, the operation of delivering it to the customer you want begins. Check out of the requested items by the customer is fulfilled in a simple process that is understood by the client. As the customer is seeking for the goods, they are informed of the time the specified products would reach them from the time ordered. The order has to be maintained in processing the shipments to customers while keeping track of the cargo to ensure that they arrive on time for the client. The packaging of the items has to be properly done so that it is safely delivered to the destined customers. Choice of packaging would be a marketing tool that would influence the looks of the customers. A good track of inventory is crucial in the business practice, as it would affect the delivery of materials in the right manner. Without making a complete delivery to the customer at the right time is a challenge both for the client and to the supplier. The customer would loose on the sales and other related business activities while the supply company might be left for a preferably better one. Nevertheless, in case it is considered it may be penalized for the late delivery. 

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Section III 

Some of the reasons to measure performance metrics are Performances Measurement IS Strategy; Performance Measurement Suggests Better Practices; demonstrating results means winning public support; performance data and information boosts reputation (Simons, 2013). The four performance metrics that can lead to success are Customer satisfaction score, Employee satisfaction score, Productivity And cash flow. These measures can be used to improve customer satisfaction score. In a way to measure the scores efficiently, various steps have to be followed. First is the description of the intended score. The description has to be very clear to facilitate the determination of the right measures to be applied. One has also to understand the alternative means of the measurement that might use to determine the score. After that, a selection of the right frequency that would be best appropriate to the count is made. Then defining of the accurate composite indicators as needed for the study. The indicators would aid in the process to signify the change in the process. Setting targets is the next step that comes after which has a vital importance in the process. Finally define and document the selected measurement process (Rauch, Wiklund, Lumpkin & Frese, 2009). 

References 

Arnold, D. (2000). Seven rules of international distribution. Harvard Business Review , 78 (6), 131-137. 

Marton, M., & Paulová, I (n.d). ONE Piece Flow-Another View on Production Flow in the Next Continuous Process Improvement . Retrieved from https://www.mtf.stuba.sk/docs/internetovy_casopis/2011/1/PDF/marton_paulova.pdf 

Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship theory and practice , 33 (3), 761-787. 

Simons, R. (2013). Performance Measurement and Control Systems for Implementing Strategy Text and Cases: Pearson New International Edition . New York: Pearson Higher Ed. 

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