Consumer behavior blog post. Are you using your cell phone the right way?

Reasons why the growing use of cell phones in cars may contribute to consumer misbehaviour

Nowadays, the use of cell-phones by car-drivers while driving is rampant on virtually all roads (James, 2012). What concerns many people is the impact this habit may have in the society. Among the major impacts of using cell-phones in cars, including the location-based services is the issue of increased consumer misbehavior.

The first reason why the use of cell-phones in cars may lead to increased cases of consumer misbehavior is that it gives chance to non-permitted sharing of data like music and mobile phone software. This kind of non-permitted sharing data increases chances of copyright violations. It is true that most people store their data, which is private, in their mobile phones. This data may include one’s ideological innovations stored in a particular folder, music compositions or even university thesis papers. With the rampant use of cell-phones in the cars, chances of somebody sensing these types of data and sharing them to other handsets without the permission of the owner are very high. This leads to increased intellectual theft. 

Secondly, use of cell-phones in cars may lead to disorderliness on the roads. For the drivers, they end up causing accidents because of being inattentive to the carts and pedestrians on the highways. Moreover, most of the car users who concentrate on their cell-phones end up forgetting their luggage or even their money balances from the vehicle cashiers. This scenario normally leads to a lot of cases of complaints. Therefore, using cell-phones in cars is very dangerous to the well-being of the society because of the many cases of consumer misbehavior that it is likely to cause.

Reference

James, D. (2012).  Problematic use of mobile phones: Measuring the behaviour, its motivational mechanism, and negative consequences  (Doctoral dissertation, Queensland University of Technology Brisbane, Australia).