3 I live in Southern California now. As a person who is scared of the impact of a sedentary lifestyle, I have over time embraced being active. I also love scenic places and enjoy taking my two dogs, Scully and Larry David, to the dog beach.
One of the most critical elements that I would like to gain from this course is selling confidence. I consider it a vital skill because marketing is all about influencing people. Without confidence in selling, it is impossible to convince the potential buyers that a particular product will serve the purpose for which they intend or will add value to them. I also aim at having confidence in selling by understanding different strategies that I can use to approach different audiences.
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Salespeople are often not highly thought of by the consumers because of their aggressive nature. Since their main goal is to earn the consumers’ trust and ensure they convince potential buyers, they often use different strategizes to achieve their sales goals. The potential buyers do not welcome some of the approaches used by salespeople. Besides the above, in some cases, salespeople lie, do not follow up on customers, do not listen to them, and don’t consider their likes and dislikes ( Homburg et al., 2005).
One of the experiences that I have had with salespeople is one who lied to me about the qualities of a given product. They did not only lie about the capabilities but also the ingredients the product was made of. As a person who has initially been lied to by another salesperson, one of my first undertakings was scrutinizing the product, they wanted to sell. I also went ahead and looked at similar products on Amazon and eBay. Cross-checking ensured I am not lied to about the price range and the product specifications. On finding out the salesperson was not honest, I changed my mind about purchasing it.
References
Homburg, C., & Stock, R. M. (2005). Exploring the conditions under which salesperson work satisfaction can lead to customer satisfaction. Psychology & Marketing , 22 (5), 393-420.
