Publicity campaigns on crime are focused entirely on two groups: offenders or victims in a community. In case a publicity campaign is intended at emancipating the potential victims, then the language used is more of sensitization with individuals informed of securing their property. However, in case the publicity campaigns are aimed at offenders, they will be comprised of threats and possible dire consequences to potential suspects who in most cases are youths involved in the burglary of vehicles. Based on the considerations of rationality by a particular perceived offender, the framing of the publicity campaign is likely to influence the activities of the potential offender. In the field of criminology, deterrence or rational choice structures dictate that criminal behavior is influenced through weighing the cost and benefits connected with criminal activity ( Clarke, 2013).
Community-based crime prevention strategies are aimed at bringing transformation to the community infrastructure or its physical environment. These strategies can take multi-professional efforts in their implementation. In order to effectively publicize these crime prevention strategies, they should rely on offender oriented campaigns. These campaigns should be informed by the fact that offenders are rational beings who are guided by the notion of maximizing profits and minimizing the cost. Therefore, these campaigns should be geared towards emphasizing on threats of arrest of an offender who commits a crime. It should again be considered that the offender aimed campaigns are more effective when they give threats of detection of a crime and promise of instant arrest as opposed to later arrest upon investigations. Like in the instance of car burglary, campaigns should be on putting signs on vehicles giving warning to any potential burglar of being watched through a CCTV and that any detection of any infractions will result to the offender being reported to the authorities. Therefore, there should be created an impression to prevent incidences of burglary by disturbing the offender either with alarm ( Tonry, 2012).
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References
Clarke, R. V. (2013). Affect and the reasoning criminal: Past and future. In Affect and cognition in criminal decision making (pp. 38-59). Routledge.
Tonry, M. H. (2012). The Oxford handbook of crime and public policy .
