Consumer Value Store (CVS) Caremark as a healthcare provider is one of the biggest the United States when it comes to medical prescriptions for the drugs. They sell beauty cosmetic products, drugs to other health centers, and facilities of the retail price. CVS is opening up several retail stalls all over the United States. The institution is also expanding to offer additional health services such as treatments. The CVS Company has planned to face off all the pharmacies that are in 47 states which are worth $1.9 billion. They will replace the store by purchasing all Omnicare estimated to be worth $12.7 billion, which delivers drugs to clients all over the country. CVS operates more than 7,700 retail stores that take care of the residents who need medication. They also have 900 walk-in mobile clinics which have all the equipment for the patient's services. The CVS is dedicated to prove patient-centered care by looking at patients’ needs that is they seek to find patient-centered solution to healthcare delivery such as reduction of prescription drug cost, mitigation of opioid epidemic. For instance the CVS Health walk-in clinics gives patients with acute conditions a wider variety of care to high-cost emergency rooms.
For the marketing to take place effectively, they will need seminars, trade shows as well as the direct sales enforcements. This can be done across the states. Word of mouth can also be done through audio media platforms like radios. The reason for this move is to ensure many people faced with a care need to know it and look for the company for services.
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Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Provide specific examples to support your response.
The producer connects with the users for direct marketing to take place. The consumer of the product or the other business will be the end-user. For the non- profit organizations such as Omnicare, direct marketing can easily apply to their products. Direct marketing will involve effective communication with the parties considered end-users of the product (Kongstvedt, 2013) . When there is a clear connection between the parties involved, direct marketing will take place smoothly. For the marketing department to leverage electronic marketing, they will need to employ the use of seminars, catalogs, trade shows, and finally, the enforcement of the direct sale.
Reference
Kongstvedt, P. R. (2013). Essentials of managed health care . Jones & Bartlett Publishers.
