The video is a face to face interview and involves mainly a conversation with the interviewee giving some statistics concerning the success of the company. The most prominent statistics given by the interviewee is about the ranking of his company and the number of browsers that visit the website. The interviewee also mentions about when the company started, leaving the viewers to compare the duration of the company in relation to the number of browsers that access the website. Therefore, the video uses statistics to convince viewers that the company is a success.
One of the strengths of the video is that the interviewee is confident about the statistics. Additionally, the interviewee provides statistics, which he is only sure about and which portray the company positively. From the statistics, it seems as if the company is performing so well. Perhaps the greatest weakness of the video is the lack of supporting documents to validate the statistics. The CEO who is being interviewed only mentions certain data but there is no evidence to support his assertions. That in itself gives room to critics to discredit the data. Seemingly, this weakness outweighs the strengths of the video. As a result, the impact of the data mentioned by the CEO is not great to the audience.
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The video uses three aspects in regard to the use of data. The first is clarity; the interviewee provides data in a way that can be understood by the audience. The second aspect is simplicity; the CEO does not give figures that are mind-boggling or that are incoherent. Perhaps the last and most significant aspect that is used is briefness of the presentation. The interviewee gives only that information that is unnecessary and avoids providing statistics that is time-consuming. As a result, the presentation is more effective.
References
CEO.com . (2018). Coder Turned CEO . CEO.com . Retrieved 9 June 2018, from https://www.ceo.com/leadership/coder-turned-ceo
