Communication in a social setting is depicted as the use of language in social contexts including pragmatics, social cognition, processing of language, and social interaction. The participants are expected to demonstrate skills in varying the style of speech, understand and use of rule related to nonverbal and verbal communication, and utilize aspects of language to realize the intended goals. The mediums used for social interaction have evolved over the years as the innovative measures enable quicker and seamless transfer of information. Digital communication is one of the most influential factors in social communication. Social media platforms life Facebook and Twitter are seen as early innovators in digital communication as they enable sending of simple messages like wishing loved ones a happy birthday to more complex issues like influencing the people so that they can vote for a particular political candidate. Other than simply sending written messages, digital communication enabled the transfer of photographs and video to other users on these platforms like Instagram, Snapchat, and YouTube. Through the use of social networking media, interaction becomes faster than where messengers and homing pigeons were used to send information. Since the rise of digital communication, members of the society have experienced mixed reactions and attitudes towards it.
The digital communication has been recognized as a negative tool in the society mainly by individuals who were teenagers more than 60 years ago. However, it has been embraced by the younger generation who identify it as an integral tool for increasing efficiency. In the more recent times, it has been encouraged as a medium through which students of all ages can learn. As a result, it has become clearer the effect digital communication has on the lives of the society at large. To the family as the most basic unit for social interaction, parents believe that this technique can be useful to the individual if there are strict regulations are placed on its use. In this regard, the concern is that, young people are exposing themselves to the entire world, but disregard face-to-face interactions. The youths, better known as the Millennials, are identifying the simplicity of this practice as an appropriate measure of achieving high levels of connectedness. In this case, due to the vast information available in the world, the digital media have been used to simplify it into readable content. A whole event can be summarized into a six minute video or a series of pictures. However, this makes the readers lazy and less capable of concentrating on a single task.
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Researchers on digital communication from the early days of its onset in the mid 1990s have recognized the possibility of internet addiction. In this practice, the constant stream of stimuli from computers and cell phones has caused a major challenge in focusing and learning processes. The information available in size and scope is vast and cannot be fully exhausted. As a result, individuals are observed to be in a constant state of seeking connection to the numerous times a day without end. In each case, they hope that something new has come up to satisfy their desire for more information. Sadly, the stimuli lack significant value and can never help achieve full satisfaction. Being preoccupied with the digital devices is the primary concern that highlights the compulsive behavior. The incidence of globalization, speed of change, social media, and exporting Western Culture, this behavior has made Millennials to demonstrate more similarities than other older generations. Loss of sleep, poor nutrition, and loss of interest in activities that would take them offline is just some of the consequences affecting the population. Additionally, many of them continue to live with their parents long into their late 20s and early 30s as they can barely hold a job. Significant measures should be undertaken to prevent further deterioration of the group.
