Social media marketing can significantly contribute to a company’s success because of the online reach the channel offers. The case of MTS Nutrition demonstrates the importance of using a customer-driven strategy in social media channels (Ashley & Tuten, 2014). The approach allows a firm to employ few workers because these channels offer wider reach and drive sales (Ashley & Tuten, 2014). Most of MTS sales occur through digital marketing. The key to social media marketing concerns effective communication within the chosen platform to attract engagement and likes (Ashley & Tuten, 2014). Engaging potential customers on these channels leads to brand loyalty because users who follow the brand on a social media platform are more loyal compared to those who do not (Ashley & Tuten, 2014). Companies should consider social media channels as their marketing medium to attract audiences and drive sales. The reasons for this is that every created content and marketing campaign enables the company to gain new leads, move consumers through the firm’s funnel, and attain its overall marketing objectives.
It is, nevertheless, important to remember that success in social media marketing relies on creating educational articles and videos to gain appreciation from potential customers. Clients who appreciate the content may consider the products valuable and decide to purchase them. The use of social media marketing in MTS also highlights the role of digital marketing, which is to validate and build the business brand (Vien, 2015). These channels allow businesses to display the nature of their business, which allows them to connect with the target audience. The channels also offer expanded opportunities for interacting with the audience, creating attractive content and promoting the brand. New consumers can accidentally land on a business’s Instagram feed if they are users of the platform or consumers can repeatedly purchase products from a firm if the firm’s online brand presence is recognizable and consistent.
Delegate your assignment to our experts and they will do the rest.
References
Ashley, C., & Tuten, T. (2014). Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement. Psychology & Marketing , 32 (1), 15–27. https://doi.org/10.1002/mar.20761
Vien, C. L. (2015, June). The future of marketing: Thriving in a digital world . Journal of Accountancy. https://www.journalofaccountancy.com/issues/2015/jun/cpa-firm-digital- marketing.html
Response 2
By now, a majority of organizations should be knowledgeable about social media marketing because these platforms offer powerful tools that can reach millions of people across the world within minutes. The case of the Chicago Tap Theatre demonstrates what companies are losing by not utilizing social media fully for marketing purposes. Benefitting from social media, nevertheless, necessitates the implementation of an effective digital marketing strategy to drive engagement or sales (Vien, 2015). The strategy requires the development of a digital media-marketing blueprint that highlights the objectives of the marketing efforts and the required actions to achieve the objectives. The plan offers guidelines that keep the company on track.
Social media marketing is vital because it helps companies to attract new consumers and build the brand. Over 50% of customers who search online for companies become customers of a brand with an established presence in social media (Appel et al., 2019). In turn, the ability to attract new customers shows the importance of social media marketing in marketing. Insufficient knowledge regarding ways of using these platforms these outcomes, however, hinders businesses from enjoying the benefits. Digital marketing is an essential way of reaching customers, demonstrating to the brand to them, and communicating to them (Quinn et al., 2016). The longer a firm delays in implementing a social media strategy, the more it loses. Effective social media marketing leads to more engagement, more traffic, and more consumers. Firms cannot effectively establish their presence in these platforms without developing a social media campaign strategy.
Developing a social media campaign plan requires business to first create the objective of the campaign and ascertain the required metrics to measure the objectives (Appel et al., 2019). The business may want to drive leads, sales, likes, or re-tweets. The SMART approach to setting goals can be very useful during this phase. The next step entails examining the current social media platforms and its presence in the platforms, followed by identifying the target audience, defining the social media mission, creating the content, and tracking and optimizing the campaign.
References
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2019). The Future of Social Media in Marketing. Journal of the Academy of Marketing Science , 48 (1), 79–95. https://doi.org/10.1007/s11747-019-00695-1
Quinn, L., Dibb, S., Simkin, L., Canhoto, A., & Analogbei, M. (2016). Troubled waters: the transformation of marketing in a digital world. European Journal of Marketing , 50 (12), 2103–2133. https://doi.org/10.1108/ejm-08-2015-0537
Vien, C. L. (2015, June). The future of marketing: Thriving in a digital world . Journal of Accountancy. https://www.journalofaccountancy.com/issues/2015/jun/cpa-firm-digital- marketing.html
Response 3
The global reach indeed is the main driver of digital marketing. Businesses benefit from the ability to reach a broad base of consumers for their products and services. Additionally, digital marketing allows all kinds of companies ranging from small businesses and medium enterprises to large multinational firms to access millions of potential consumers (Carvalho & Isaias, 2019). The wider reach of ads in digital platforms also leads to increased sales. Besides, innovations such as electronic mail support time efficiency in online communication that enables firms to grow because of the ability to meet customer requests rapidly. Faster communication between companies and their clients in addition to online transactions allow businesses to develop faster and focus their operations in different markets.
The main feature of digital marketing is related to presence of large digital platforms spread across the world. Digital companies such as Google, Facebook, and Tencent have billions of users globally. Besides dominating the market, these companies control large volumes of user data, which businesses can transform into digital intelligence that can be used to offer improved and effective marketing strategies (Nguyen & Simkin, 2017). Online metric tools including web analytics enable businesses to evaluate their digital marketing activities. Being visible and having the ability to measure the generated data makes it easy for an organization to assess the effectiveness of its campaign, which helps in future planning (Nguyen & Simkin, 2017). Digital marketing platforms also offer businesses opportunities for profiling their consumers and learning about the most effective ways of responding to their needs and engaging them with the brand. Consequently, businesses today can personalize the experience of their clients through targeted offers and direct communications. In turn, this contributes to the establishment of strong associations with the target audience and increased engagement with them.
References
Carvalho, L. C., & Isaias, P. (2019). Handbook of research on entrepreneurship and marketing for global reach in the digital economy . Igi Global, Business Science Reference.
Nguyen, B., & Simkin, L. (2017). The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. Journal of Marketing Management , 33 (1–2), 1–6. https://doi.org/10.1080/0267257x.2016.1257542
