Director of Development at Gator Boosters

The case involves a hypothetical scenario of being hired as the Director of Development at Gator Boosters Inc. The executive directors want to analyze the donors by their demographic, current contribution levels, and future contribution intentions. A sample of 644 donors participated in the survey and their responses were analyzed. The analysis was done on the demographics, current donation levels, future donation intentions, comments, and sampling to provide an overview of the current donor information.

Donor Demographics Characteristics 

Gender 

The analysis showed that 21.584% of the donors were women, while 78.416% were male. The percentage of women was disproportionately low.

Table 1. Frequencies for Gender
Gender		Frequency		Percent		Valid Percent		Cumulative Percent
Male		505		78.416		78.416		78.416
Female		139		21.584		21.584		100.000
Missing		0		0.000
Total		644		100.000

Figure 1. 

Gender Distribution Plot 

Age 

The average age of the donors was 67 and the age range was 89.

Table 2. Descriptive Statistics
		Age
Valid		644
Missing		0
Mean		56.240
Std. Deviation		12.145
Range		89.000
Minimum		0.000
Maximum		89.000

Race 

The largest ethnic group was Caucasians who were 74.534 percent of the entire population. The use of advertisements that target minorities would make them feel a sense of belonging and could increase their donations.

Table 3. Frequencies for Ethnicity
Ethnicity		Frequency		Percent		Valid Percent		Cumulative Percent
American Indian/Alaskan Native		9		1.398		1.408		1.408
African-American		2		0.311		0.313		1.721
Asian		3		0.466		0.469		2.191
Caucasian		480		74.534		75.117		77.308
Hawaiian/Pacific Islander		1		0.155		0.156		77.465
Hispanic/Non-White		80		12.422		12.520		89.984
White/Hispanic		59		9.161		9.233		99.218
other		5		0.776		0.782		100.000
Missing		5		0.776
Total		644		100.000

Income 

The average income of the donors was $142,783.866 which showed that most of the donors were affluent.

Table 4. Descriptive Statistics
		Income
Valid		584
Missing		60
Mean		142783.866
Std. Deviation		158362.664
Minimum		0.000
Maximum		2.000e +6

Current Donation Level 

Annual Giving Amount 

The average annual giving amount of the donors was $6,212.047

Table 5. Descriptive Statistics Annual Giving
		ContributeAnnually
Valid		597
Missing		47
Mean		6212.047

Lifetime Giving Amount 

The average lifetime giving amount was $82,010.188.

Table 6. Descriptive Statistics
		ContributeLifetime
Valid		584
Missing		60
Mean		82010.188

Contribution Category 

The percentage of donors categorized as Bull Gators were 9.317 percent. The organization should increase the percentage of individuals in the Grand Gator category who ranked the lowest percentage but still make a substantial contribution. More perks and rewards can be offered for the Grand Gator category to increase their donations.

Table 7. Table Frequencies for Contribution
Contribution		Frequency		Percent		Valid Percent		Cumulative Percent
Orange & Blue ($100 - $1,799)		345		53.571		53.991		53.991
Varsity Club ($1,800-$2,299)		52		8.075		8.138		62.128
Fighting Gator ($2,300 - $2,799)		30		4.658		4.695		66.823
Scholarship Partner ($2,800 - $4,499)		55		8.540		8.607		75.430
Scholarship Club ($4,500 - $8,299)		79		12.267		12.363		87.793
Grand Gator ($8,300 - $14,499)		18		2.795		2.817		90.610
Bull Gator ($14,500 +)		60		9.317		9.390		100.000
Missing		5		0.776
Total		644		100.000

Future Donation Intention 

Scale Items 

A total percentage of 82.298 percent indicated that they were likely (28.261%) and very likely (54.037%) to make donations in the future. Most of the donors were willing to continue making donations showing a good financial structure for the organization.

Table 8. Frequencies for Likely
Likely		Frequency		Percent		Valid Percent		Cumulative Percent
Very Unlikely		3		0.466		0.466		0.466
Unlikely		4		0.621		0.621		1.087
Somewhat Unlikely		9		1.398		1.398		2.484
Undecided		44		6.832		6.832		9.317
Somewhat Likely		54		8.385		8.385		17.702
Likely		182		28.261		28.261		45.963
Very Likely		348		54.037		54.037		100.000
Missing		0		0.000
Total		644		100.000

Comments 

The most helpful comment was from the donor who stated that “Too many points for MONEY and not enough for years of contribution.” The donor felt that the current point system should consider lifetime contributions or loyalty and not simply yearly contributions. Other donors also raised the issue in the comment section. The organization should thus strive to award more points for loyalty and lifetime contributions.

Additional Comments 

The sample size for the given data was adequate. Out of a population of 15,000, a sample size of 644 was large enough to produce accurate and replicable results. The sampling method used was convenience sampling as it was based on the convenience and the willingness of the participants to participate in the online survey. However, such a sampling method is not appropriate because it is not random. A non-random sample has a sampling bias and the results cannot be generalized to the whole population.