Amazon is the most prominent leader in the e-commerce industry. Although the e-commerce market is still evolving, Amazon has adopted the newest technologies that make customers comfortably shop online. It utilizes two unique ways of market segmentation: demographic and psychographic. These aspects depend on a person's real purchasing behaviors and not what individual might have expressed interest in. the company's small division targets each client individually and enables the organization to transform guests in the lasting and high-value clients.
Regarding e-commerce segmentation, Amazon mainly targets middle-class and upper-class individuals who know of essential technologies. They also target people who do not have time shopping in physical outlets or prefer shopping online. Amazon also enables people to buy anything and are successfully delivered to their remote locations (Huang et al., 2019). Regarding psychographic, Amazon categorizes customers by variables related to their personalities and attributes such as values, lifestyles, and motivations.
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Question 2
Hello, I agree that content marketing has become a popular marketing strategy in the current dynamic business. Content marketing is vital because it answers the audience's queries. With it, one can build the audience's trust and confidence and enhance conversions, connects, and generates leads. Also, in the current era, Clients expect consistency and high-quality content from their favorite brand. Marketing is impossible without compelling content (Müller & Christandl, 2019). Regardless of one's type of marketing tactics, content marketing should be part of the procedure. For the content of each vast audience, unique strategies need to be used. A famous approach is by using social media. Currently, there are more than 3 billion active social media users across the globe. Utilizing it in platforms that are right for the brand will increase the popularity of the content. With a substantial social media presence, the audience will seek more queries and will eventually become customers. Other techniques include blogging and influencer marketing.
References
Huang, Y., Liu, H., Li, W., Wang, Z., Hu, X., & Wang, W. (2019). Lifestyles in Amazon: Evidence from online reviews enhanced recommender system. International Journal of Market Research , 147078531984414. https://doi.org/10.1177/1470785319844146
Müller, J., & Christandl, F. (2019). Content is King – But who is the King of Kings? The effect of content marketing, sponsored content & user-generated content on brand responses. Computers in Human Behavior , 96 , 46-55. https://doi.org/10.1016/j.chb.2019.02.006
