Environmental pollution is caused by the physical and biological contamination of the earth. The adverse effects on the atmosphere have contributed to various environmental issues that affect nature and human beings. Air and water pollution are among the environmental issues that have occurred as a result of the contamination of the physical and biological components in the ecosystem. Thus, human beings have the responsibility of implementing holistic strategies that will address the issue of air and water pollution. This will ensure that human beings can coexist peaceful with nature. Environmental strategies that are geared towards saving the environment from pollution should include ecological ideals that promote green movements.
The environmental issues of water and air pollution are important since they affect every aspect of the environment. When the air is contaminated plants, human beings and animals do not have access to pure fresh air; thus, they inhale chemical particles that cause harm to their bodies. For instance, plants fail to germinate due to lack of sufficient oxygen, whereas human beings and animals are affected by the pollutants that exist in the atmosphere making them sick. Factors such as global warming occur as a result of air pollution thus leading to the rise of diseases such as skin cancer. On the other hand, the contamination of water sources kills animals and plants living in water and also making it impossible for human beings to access clean and safe water. Thus, air and water pollution have significant impacts in the lives of people and the environment. The rising numbers of industries, automobiles and advanced technologies affect both water sources and air. The harmful chemicals and gases released to the environment affect the quality of air in the atmosphere which leads to global warming.
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In the modern day society, social media is a powerful tool that is used to create awareness and educate the public about the issues affecting the world. Thus, social media platforms can be utilized as the primary tool to educate the masses about the issues of air and water pollution. Thus, to reach a large number of people environmental campaigns use hashtags to connect and rally up people that share the same interests. A social media hashtag refers to the keywords or phrases that are preceded by a hash sign (#), and are used in a post shared online to attract people that are interested in the topic or messaged shared through the post. Through social media the public can be connected and used to share environmental messages that call for immediate actions and also ask people to embrace green activities that conserve the environment. Hashtags campaigns allow people on social media from all over the world to connect with the message conveyed by an individual and also share the message to their followers, friends or subscribers. This way a campaign can reach hundreds of people within a short time. Furthermore, the hashtags selected for a campaign must be relevant to the primary subject or topic being conveyed.
The hashtags that will be utilized to create awareness on the issue of air and water pollution include #climatechange; #environmentaladvocacy; #gogreen; and #savetheworld. These four hashtags reveal that the main message conveyed on a post is related to environmental conservation. Thus, through the hashtags social media users can easily connect with the intentions of the post being shared. Hashtags used on social media platforms are crucial to a cause as they increase the amount of engagement between users. The four hashtags chosen for this campaign are relevant because they illustrate the key message and intentions of the campaign. Furthermore, these hashtags are brief and precise, which makes it easier for social media users to understand the message and images shared in a post that has these hashtags.
The purpose of this environmental campaign is to create awareness on the issues of water and air pollution. The campaign aims at targeting the general public and encouraging them to adopt more ecologically-responsible activities and behaviors. The campaign creates awareness by educating the masses about the negative impacts of air and water pollution and how it affects both nature, the health of human beings and animals. Through the campaign, people that share the same beliefs and values have the opportunity to support the cause of the campaign by sharing the campaign posts and messages. In addition to this the campaign will be advocating for change by encouraging the public to adopt environmentally friendly and conscious strategies that will minimize the impacts of air and water pollution. The strategies include teaching the public ways they can properly dispose of items, encouraging industries to avoid releasing harmful air and gases into the environment, encouraging people to use alternative ways that are less harmful to the environment, and participating in forums that educate everyone on the importance of environmental conservation.
The primary audience for this campaign includes ordinary people, policy makers and business organization. This demographic is chosen because everyone in the society has the responsibility of protecting the environment and this can only be achieved through a collective action. The public is encouraged to protect the environment by correctly disposing off waste material and reducing their usage of automobile, which release excessive and harmful gases and chemicals into the air and water bodies. If the ordinary people are educated on the importance of conserving the environment, there will be less incidents of air and water contamination. Additionally, policy makers have the sole responsibility of designing and implementing environmental conservation strategies that condemn air and water pollution within an area. Business organizations have the responsibility to the community to adopt green activities that promote a healthy environment for both animals and human beings. Thus, by targeting this audience the campaign aims at achieving a collective approach that will eliminate water and air pollution.
The final hasthag for this campaign is #gogreensavetheworld. The primary goal of the campaign is to create effective environmental strategies that can be utilized within the communities to promote healthy living through quality air and safe water. Secondly, the campaign aims at creating awareness on the impacts of air and water pollution on the environment and its habitants. These two goals will be achieved by consistently posting the activities that people can engage in to eliminate air and water pollution as well as educating the public about events or initiatives that they can participate in, to support the cause of the campaign. Thus, the campaign will manage to influence the public by involving them in their initiatives. The direct involvement of the public in the campaign will have significant influence on their actions and attitudes towards the environment.
