Coca-Cola is a beverage company that uses ads to create awareness of its products and also introducing new products into the market. Coca-Cola uses ads as one of its media in an advertisement. The ad used by Coca Cola, “Coca Cola Taste the Feeling,” targets and tries to connect with the young generation in promoting fun and hope to young people. One of the most interesting things about the video is that it is short, precise, and fun watching. The video also tries to show love amongst young people and the memorable events they engage in. It gives an unexplainable feeling of happiness and freedom. There is also a feeling of nostalgia in the video where you feel both happy and sad as it gives meaning to life (Aytekin & Ayaz, 2018). The tone of the ad, “Taste the Feeling,” is relaxing and refreshing.
Coca-Cola advertisements materials have been designed following the message they wish to convey to the targeted audience. The logo, for instance, is memorable and attractive to the eyes of the viewer. Being an essential element, the brand name has been used to help the customer differentiate and identify Coca-Cola from other brands. Coca-Cola has used the youths as one of its elements since they are their targeted audience. The video is effective in its strategy since it displays the fun and hip in which young people use to throw boredom away. The ad is comprised of youths. This makes the ad attractive to the youths. As a result, it prompts the youths to go for it as their preferred drinks’ brand. In addition, it also emphasizes it as the best companion in all situations.
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References
Aytekin, P., & AYAZ, Y. Y. (2018). NOSTALGIA IN ADVERTISING: A SEMIOTICAL ANALYSIS OF NOSTALGIA-THEMED AND NONNOSTALGIA-THEMED PRINT ADS. Journal of International Social Research , 11 (59).
Coca-Cola (2016). Taste the Feeling - Sri Lanka (English). [YouTube Video]. https://youtu.be/5FsnuHf7vFA
