Introduction
Coupons are currently seeing an explosive popularity among both marketers and consumers. The coupons are a sure attraction to the marketers as the coupons prove an easy way of making quick and saving money when available (Arguello, 2009). The following paper observes the scope of the electronic coupon discount in various aspects.
The Target Market
The target market of the coupons is the new audience that are a potential buyer set. The main point of a marketing campaign is the attraction of new customers based on the coupons and thus turns visitors into frequent buyers (Arguello, 2009).
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The establishment base of customers is further a targeted audience as it must continue to use the online coupons. It is difficult for existing customers to adapt to the new form of acquiring products and must thus be encouraged to participate in the same.
4Ps in the Electronic Coupons Discounts
Product
The first P of the coupon is the product that entails to fulfil the needs of customers at all costs. Regardless of the type of product served, it must be able to satisfy the needs of customers (Meyer, 2015).
Price
The price is a crucial stage in the 4Ps of the coupons as it does well to give value to whatever commodity being sold.
Place
Marketing entails proper placement of a commodity in the right places every time considering that every product has its target market.
Promotion
Promotion of the product is important after a research on the product has been conducted (Meyer, 2015). Coupons help the facilitation of such research and hence promotion of the product.
Advantage of the Coupon
The principal advantage of the coupon is the resultant ease and speed of cash infusion courtesy of the usage of the coupons by many clients due to its convenience in dealership (Ingin, 2016). Such aspects make it easy for people to find the product they need and often opt for the coupon.
References
Arguello, D. J. (2009). U.S. Patent Application No. 12/388, 35
Ingin. (2016). The Pros and Cons of Using Coupons for Marketing Block beta Marketing Retrieved 15 September 2017, from http://www.blockbeta.com/blog/coupons-for-marketing-pros-cons-and-tips
Meyer, P. (2015). McDonald’s Marketing Mix: 4Ps Analysis. Pan more Institutes. October, 7.
