Definition of the audience measured
Merchandise buyers usually form a big part of a musicians’ bottom line. Merch sales contribute a significant percentage of artists’ tour or concert. The concept of merch sales is taken lightly, but it is usually a gold mine for musicians.
Ticket buyers, they include the fans of the artist who come out in droves and crowds to support and see their favorite artists perform live. Ticket buyers can be diverse since they can also be the merch buyers, the listeners, and the buyers.
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Viewers can just be defined as the fans, though the term can describe a distinct part of the audience since they can include the ticket buyers, affiliates of the musician involved and merch buyers.
Listeners can be defined as people passively or actively listening to the musicians’ content either through concerts, tours, radio, television, and internet podcasts.
Sponsors are usually business people interested in investing in a musician’s career through the signing of a record deal or contract. They back the artist with financial aid to further their career and endorse them through adverts, collaboration with other artists and this, in turn, attracts real revenue.
Measurement used to measure the results of the audience
Measuring the results for the talk-show band was done using the money from the fans during the tour. The fans turned out in millions since they were performing on national TV which is quite a significant exposure to the new fans.
The potential payday during the musician’s tour was used to measure merchandise buyers who hit $225,000 per show. It proved to be a major earner mostly for rock veterans due to their vast fan populations.
Licensing fees from movies, commercials and TV shows when an artist’s content is featured was another measurement used to measure results in the project. Money generated in the form of dollars from licensing fees had a potential payday of $250,000 to $600,000.
Licensing deals in the fashion industry for popular collections like hats and jeggings by Jessica Simpson also are used as a measurement of the results of the project. The sales usually accrued potential payday of $15 million and yearly grosses between $750 million to $1 billion.
Celebrity licensing their names to fragrances or perfumes was also used as a measurement to measure the results of the project. For famous stars, the income generated in dollars was $5 million.
Investors are backing up companies for their growth and maintenance. These sponsors have shoveled large amounts of money in companies like Facebook and Silicon Valley. The measurement varies widely and generated between $35 million to $1 billion.
Revenue from crowd-funding websites was another measurement used to measure results in the project. These sites have attracted far more attention than expected. The income generated in dollars is $1.2 million.
Viral music covers in pop and hip-hop have also been used in the measurement of results in the project. These were measures as per the numbers of views of the video or hits on YouTube . Per 1 million streams the videos can make up to $1,500 through adverts.
The number of sales emanating from an artist’s sale of their full show recordings in digital formats like MP3s and lossless formats was another measurement used to measure the results of the project. The revenue generated from these sales are about $5,000 per show.
Reasons why the measurement is credible
Depending on the current advances in technology and dynamism in the music industry worldwide, the measure is quite sound. Like in the case of digital downloads for one’s fans renders their contents available to their fans always.
The measurement proves to be credible since most of the major pop stars have risen to fame through the performance of covers and getting vast views on YouTube which in turn attracts record labels that sponsor the career of the cover artists.
Conclusion and thoughts on the article
The article has a knowledgeable research approach towards what is plaguing the artists today as most strive to remain relevant in their respective scenes. It has depicted this through expounds on the various measurements used to gather the likely results.
The piece has addressed how artists have evolved in their way of attracting revenue from their craft other than from record sales.
For the media outlets, they have been able to tap into the music scene more robustly to make artists’ content more available to the fans hence more record deals and contracts and in return revenue from sales and endorsements through the content.
For the audiences, the musician’s content has been made more available to them and even cheaper. For the die-hard fans who never want to miss a concert can walk away with their favorite artist’s merchandise or access the show using a phone or a computer and get the full experience like the one on the actual concert.
References
Talk-Show Band | Nine Ways Musicians Actually Make Money Today | Rolling Stone. (n.d.). Retrieved from http://www.rollingstone.com/music/lists/9-ways-musicians-actually-make-money-today-20120828/talk-show-band-19691231
