McPhail ‐ Bell, Bond, Brough & Fredericks (2015) elaborate on the integration of ethics in health promotion in the various healthcare institutions. Health promotion, according to McPhail ‐ Bell, Bond, Brough & Fredericks (2015) aspires to empower the participation of people in healthcare matter to increase the level of their control over health. The sensitization of the people on their health has to take care of the ethical considerations that are put in place to guide the activities in the medical institutions, particularly those between the healthcare providers and the patients (McPhail ‐ Bell, Bond, Brough & Fredericks, 2015). Upholding the ethics, therefore, becomes an integral aspect in the promotion of health to the targeted people. Health promotion has, for instance, to observe a certain degree of autonomy that gives the people the freedom to take care of their healthcare conditions and monitor their health. There is usually a risk of the empowerment of people resulting in controlling over the people's health, which would be seen as reducing their health care power over their lives (McPhail ‐ Bell, Bond, Brough & Fredericks, 2015). The risk involves the healthcare practitioners at the various health care institutions, which the people visit. The practitioners may find themselves delving into or taking over the control that the patients have on their health, which would lead to the breach of the ethics in health promotion. The medical care practitioners have to have the necessary training and education that is meant to help them overcome the issue of appearing to control the heath of the patients for them, which is regarded as a breach of the professional code of ethics (McPhail ‐ Bell, Bond, Brough & Fredericks, 2015).
Braunack-Mayer & Carter (2016) agree with (McPhail ‐ Bell, Bond, Brough & Fredericks (2015) that the integration of ethics in the health promotion at the healthcare institutions is an issue of concern in the healthcare sector. Braunack-Mayer & Carter (2016), however, begin the approach of ethics in health promotion by defining the scope of ethics in health promotion. The authors describe the ethics as asking oneself what the right or wrong thing to do in any given situation is. The healthcare practitioners in the hospitals in Australia will find themselves striving to apply the ethics in health promotion and mainly when dealing with patients from the Aboriginal and the Torres Strait Islander communities. The aims of health promotion and empowerment, according to Braunack-Mayer & Carter (2016), conflict with the historical and contemporary colonialism in Australia. The empowerment goals challenge the health promotion practices to come up with ways beyond the legacy to support self-determination for the indigenous communities. Therefore, the healthcare practitioners operating from Australia have to make sure they are conversant with the various requirements and especially those inclined to ethics, of the health promotion so that they can integrate the high ethical standards in the empowerment of the patients to control their healthcare (Braunack-Mayer & Carter, 2016).
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Jennings, Yun, & Larson (2016) provide an approach that is different from the other authors on the issue of ethical considerations in the health promotion. The difference comes in the sense that Jennings, Yun, & Larson (2016) provide the approach of finding common ground between environmental ethics and health promotion that the practitioners need to put into consideration in their learning quest. Jennings, Yun & Larson (2016) explain that decades of research have indicated that there has been tension between the empowerment of the patients to control their health and the healthcare practitioners taking up their control and doping it on their behalf. That is as a result of different views of the society of the management and utilization of resources, which is heavily influenced by the ethical standards put in place. The medical care practitioners have also been held in regard and high esteem, which has suggested that they can as well manage the health information for their patients. Nonetheless, the modernist approach in the society has necessitated the healthcare institutions to hand over the control of health to the patients under treatment. That has mainly been challenging for the practitioners in the avoidance of the breach of ethics in health promotion (Jennings, Yun & Larson, 2016).
References
Braunack-Mayer, A., & Carter, S. M. (2016). Ethics and health promotion: research, theory, Policy and practice. Health Promotion Journal of Australia , 26 (3), 165-166.
Jennings, V., Yun, J., & Larson, L. (2016, August). Finding common ground: environmental Ethics, social justice, and a sustainable path for nature-based health promotion. In Healthcare 4 (3), 61. Multidisciplinary Digital Publishing Institute.
McPhail ‐ Bell, K., Bond, C., Brough, M., & Fredericks, B. (2015). ‘We don't tell people what to Do’: ethical practice and Indigenous health promotion. Health Promotion Journal of Australia , 26 (3), 195-199.