As the person in-charge of financial communication at Netcast, I will take appropriate measures to preserve the company’s stock value. The first approach will be to ensure that, all investors have learnt about the court’s decision from the company itself, and not through third parties. The information will be provided through a special face to face meeting, in order to allow them an opportunity to discuss the appropriate strategies to take. I will ensure that, all investors are provided with financial documents showing the current value of the stock, and the measures that can be taken to ensure it is not affected by the court’s decision. During and even after the discussion, I will ensure that shareholders and potential customers are presented with honest messages and answers that are consistent with the court’s decision, and the impact it has on stock value. This approach will ensure that the confidence and trust the investor’s have towards the company is maintained.
The media’s coverage is likely to have dramatic impact on the company’s stock value. As the person in-charge of financial communication, I will counter such negative energy through provision of the company’s balance sheet, and issue articles on print media to that effect. The articles will aim at convincing the investors that necessary actions have been taken to ensure the stock value remains at prior levels. I will ensure the company’s media relations is working closely with the financial department, to send messages that will attract new investor, and to help the company target the media strategically for any negative information. In that sense, the company’s stock value will remain intact, and its performance in the stock market will remain relatively high.
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The last approach will entail seeking the services of credible rating agencies. In their context, ratings are easy and simple to understand for most investors. The main purpose will be to communicate the stock rating, which is a symbolic indicator of the current financial status of the company. Mostly, the rating will target to influence investment decisions, and rank Netcast among the companies with a stable stock value.