Satisfied customers always remain loyal to the product that organizations offer. Ford Motors Company has had a series of innovations and inventions ever since its emergence in 1903. Its management quality opted for the 'Quality is job 1', but over the years, it moved to 'Quality people, quality products' (Gabor, 2020). Their painting design attracts customers since production adheres to strictness. In the past, the quality slogans that the company has formulated have either benefited or reduced its sales. For instance, the 'Way forward' caused the retrenchment of employees as its 14 plants were shut down. During the most challenging times, the company developed its 'One ford plan' (Gabor, 2020). The slogan enabled the company to achieve its high sales through the development of vehicles with efficient fuel economy and reduced emissions on the environment. In 2012 the company developed hybrid vehicles to overpower its consumers (Hall, 2014).
Furthermore, its management has always instilled its missions and vision statements. Ford Motors adheres to strategies and objectives to the later. It however, emulates consistency in its designs of products. Nevertheless, by conducting necessary batch tests on its products, quality serves as a concern. It the meantime from 2010 Ford motors company has expanded its capacity by developing new facilities on its production and supply network (Hall, 2014). However, its distribution channels have the basis and awareness of market size. It however, economizes on resources used through the change of the top executive management. Alan Mulally becomes the C.E.O from 2012 until 2014 (Hall, 2014). By 2016 the company announced its slogan that would even increase employee and customer outreach. The company decided to alternate facilities in the production of electric and self-servicing automobiles.
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However, Fords' new slogan on 'Go Further' has become a significant player in directing high sales and customer loyalty (Woodall, 2020). The slogan incorporates both employees and clients. This slogan conversely provided awareness on the quality of its products and services that Ford Motors is willing to go further in improving its services. The slogan has incorporated additive manufacturing that combines cost-effective product innovation and printing services (Woodall, 2020). The company wished to produce even lighter and more durable parts to its products to enhance durability compared to other companies. Today the company is amongst the top productive automobile company in the world.
On the other hand, it has developed many plants that aid in the production and quality of products through branding, including Volvo. Meanwhile, their self-service to customers is enhanced by over 220,000 employees worldwide (Woodall, 2020). Through motivation to its employee's services adhere to the company's goals and objectives. The production line has always been attributed to knowing the customer's value, expectations, and specific lines on automobiles. Customers' demands boost their innovations in their products. Ford Motor Company only fights to take up the market share of General Motors to become the world leaders through its unique product lines.
Until now, their cost structure is weaker than its competitors since it offers higher costs on its products. In the meantime, the company provides benefits to its employees if not promote its employees to top executive positions. Hence the company deals with experience in skills to technology. Its slogan sounds prolific in producing cheaper and durable products that form the results of its automobiles. With its strong brand image, the company works on launching new car models yearly to overcome its competitors. However, I presume that its marketability approach outshines its competitor's General Motors and Toyota. Its 'Go Further' slogan has emulated due to the high demand in its new models (Woodall, 2020). The hybrid cars have taken over the market, for instance, the C-Max and the Fusion Hybrid. The announcement of its slogans has moved its customers and other competitors in security its market leadership in automobiles.
References
Gabor, A. (2020). Management: Ford Embraces Six Sigma. Retrieved 22 May 2020, from https://www.nytimes.com/2001/06/13/business/management-ford-embraces-six-sigma.html
Hall, Jenny. (2014). Ford Motor Company Partners with the University of Toronto. The Forestry Chronicle , 90 (1), 8. doi:10.5558/tfc2014-003.
Woodall, B. (2020). Ford's new ad slogan: Go Further. Retrieved 22 May 2020, from https://www.autonews.com/article/20120124/RETAIL03/120129953/ford-s-new-ad-slogan-go-further
