SWOT/TOWS Analysis
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Internal Factors External Factors |
Strengths
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Weaknesses
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Opportunities:
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SO Strategies: -Offer rewards to attract more customers (S2, O1) -Advertise in TVs and Social media, Offer promotions to make more people recognize the company (S1, S2, O1) -Include trust budges high-quality images of your customers and testimonials in your website (S1, S3, O1) -Sell products at fair prices (S4, O1). |
WO Strategies: -Diversify the photos so as to attract a larger market (W1, O1) |
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Threats
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ST Strategies: -share financial data on the business website (S3, T2). -Employ diversity marketing, ensure that the brand is not for just a small group of people ( S1, S3, T1) |
WT Strategies: -Diversify the photos to meet the needs of various groups in the market (W1, T1) |
Response 1
Hello Denise Chester, I find your SWOT analysis satisfying. You have identified strengths, weaknesses, opportunities, and the threats Shedavi Company is facing. The company has various strengths that it can use to gain a diverse market that will, in turn, improve its sales.
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Response 2
Hi. You have come up with the strategies that the company can use in order to utilize its strengths to benefit from the opportunities it has, how to improve on its weak point to take advantage of the opportunity, how to use its strengths to eliminate threats and how to improve on its weaknesses in order to deal with the threats it is facing. I am especially pleased with your strategy of dealing with competition from similar businesses. According to Dey et al. (2019), speed, quality, and the services given to the customers are directly proportional to the brand image and customer satisfaction. Increasing efficiency and offering exceptional products using the shortest time possible will no doubt increase the company's sales. Thank you.
References
Dey, B., Al-Karaghoul, W., Minov, S., Mohiuddin, M., Ayios, A., Mohammad, S., & Binsardi, B. (2019). The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom Market. Journal of information systems management, 37 (2): 1-14.
