Health promotion is intended for the whole population. When there is singling out of a particular group in a population as the receiver of interventions for health promotion, it is due to a valid motive like epidemiological concerns or social policy preferences. This clarifies the concentration of most health promotion measures on the elderly, youth, people living in big cities, and employees in specific occupations or industries.
Health promotion targeting older individuals varies considerably from that targeting young people. This partially is because health of the aging population is typically less than seamless (Golinowska, Groot, Baji & Pavlova, 2016) . The elderly have a higher likelihood of suffering from multi-morbidities and chronic conditions, and this often limits their functional ability. This suggests that health promotion interventions for the aging must put into consideration these limitations in day-to-day activities and health, and need more participation of specialized health supporters and more personalized strategies.
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Besides, the incidence of particular lifestyle problems is greater amongst the aging. The gaining generation is, for instance, more inclined to experience social isolation and loneliness. Likewise, due to their fairly shorter life expectancy that is remaining, the emphasis is more on activities for promoting health which generate immediate impacts (Golinowska, Groot, Baji & Pavlova, 2016) . This is why in developed countries primary healthcare providers and nurses, NGOs, voluntary organizations, and self-governing public experts majorly implement health promotion policies for the aging at the local level. Health promotion interventions for the seniors usually have three primary objectives – maintenance and increase of functional ability, enhancement of self-care, and stimulation of a person’s social network. These strategies aim at contributing to a self-sufficient, independent and longer quality of life.
On the other hand, the health promotion initiatives focus on health related issues relating to the younger generations and lifestyle changes. For the young adults, the focus is on the emerging behaviors which track into adulthood and would affect morbidity and health in the lifetime. During this stage, health behaviors include drinking alcohol, smoking, sexual intimacy violence, and drug misuse (Viner & Macfarlane, 2005) . These are the behaviors which the health promotion programs for the younger generation target to address.
References
Golinowska, S., Groot, W., Baji, P., & Pavlova, M. (2016). Health promotion targeting older people. BMC Health Services Research , 16 (Suppl 5).
Viner, R., & Macfarlane, A. (2005). Health promotion. Bmj , 330 (7490), 527-529.
