This paper explores the question, "How do ads and media reinforce racial diversity all around the world?" this question is essential to me as a member of society because inclusion is now a priority in many sectors, including marketing. According to Walker (2018), diversity is the inclusion of people of all races, genders, social classes, ages, religion, and education in all spheres of human interaction and development. As marketing is now integrated with technology, the role of media and ads in promoting racial diversity has gained prominence. Applied sociology is the specific area in social science thinking which drives questions about racism, diversity and social justice. Sociologist develops an understanding of human behavior by studying the individual for them to change the current state of affairs, thereby playing a role in development (McChesney, 2015). Goodman, Moses, and Jones (2012) observed that the society today is saturated with racial prejudice and thinking, which influence people experience in health, education, romance, work, politics, and religion.
Finding an answer to the above question can contribute to we understand messages that are received through media such as television, the press, and online. Therefore, media users will be so much interested in the answer. Others will be politicians, educators, and policymakers. By driving questions regarding studying others, social scientists study problems in the world and apply techniques to solve them. Studying human dynamics and behavior is a valuable endeavor because it helps individuals to build positive relations with others so that unnecessary conflicts are avoided. By imagining yourself in another person's shoes, you gain an insight into their condition and appreciate the reasons for their behavior and motivation.
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Advertising is playing a massive role in sensitizing people on diversity; various companies are using different advertising strategies to reach people of different background. For instance, some business organizations have developed commercial campaigns which target minority groups in our society for several years now, usually in conjunction with specialized advertising agencies. The ads used in this example represent people from different races who are used to market the company's product. Advertising companies' products should aim all races; since discrimination based on human races can make minority groups in the society feel unwanted and insecure. I believe that all people are equal before the creator; this implies that we should have love and value for one another to have a complete and better place to live.
Advertising and global marketers is a significant issue. Selling products on a worldwide arena is not something to walk in the park, but an organization has to consider its ads. Brands should be part and parcel of the larger organizations that have stronger leadership, and this always has a positive influence in ensuring that diversity is given attention. Racial diversity can be promoted through different ads which companies make use in marketing their products. Ads need to communicate a message of inclusion; racial stereotyping should be avoided at all cost due to its negative implication to people.
Furthermore, globalization and internalization are significant developments in social science thinking that reinforce advancement and study of the discipline since they have led to substantial changes in how people interact and work as noted by Mosbah-Natanson and Gingras (2013). Diversity is a significant aspect to the human condition; it is through it when people recognize the importance of each person within the society and around the world. Intensifying social change makes us rethink the pressure existing between identity and difference. We should understand that dislocating global relationships and intensifying digital communications, changing characters and escalating mobility have resulted in recurring or increased challenges such as reactive nationalism, racism, violence, cross-cultural tensions, and personal anxiety.
Otherwise, diversity should be designed to help people understand the importance of each member within any given society so that relationships can be enhanced and supported. Media and ads are playing significant roles in marketing for large companies around the world. Diversity is not merely limited to race, but it implies the inclusion of individuals of all ages, races, genders, social classes, economic classes, and sexual orientation. Organizations are employing media and advertising strategies to sell their products through different images and messages to speak to different groups of individuals, particularly on social media platforms. Businesses accomplish much success by tightly defining and then aiming at each of their market segment individually. Many customers tend to be attracted with images which they like; for instance, the ads had specific messages tailored toward specific and general customers around the world. We can see that different age groups were used in the ads; this implies that companies know the importance of inclusion.
Therefore, it is always important to study human dynamics and behaviors to appreciate the presence of all people in society. For businesses, ads and media should aim at promoting diversity and inclusivity; companies should avoid stereotyping in the advertisement to create a positive image for their brands. "How do ads and media reinforce racial diversity all around the world?" this question can be answered simply; media and ads have been developed to communicate messages of inclusion to different people. Specific images have been created and aired through media platforms to disclose to individuals around the world.
References
Goodman, A., Moses, Y., & Jones, J. (2012). Race: Are we so different? Malden MA: American Anthropological Association.
McChesney, K. Y. (2015). Teaching Diversity: The Science you need to know to explain why race is not biological. Sage Open, 5 (4), Retrieved from: doi.org/10.1177%2F2158244015611712.
Mosbah-Natanson, S., & Gingras, Y. (2013). The globalization of social sciences? Evidence from a quantitative analysis of 30 years of production, collaboration and citations in the social sciences (1980–2009). Current Sociology, 62 (5), 626-646.
Walker, T. (2018, Feb 08). Why diversity in Ads is more important than ever for revenue . Aspire , Retrieved from: www.aspireiq.com/blog/why-diversity-in-ads-is-more-important-than-ever-for-revenue
