Avon is one of the leading beauty products sellers around the US and the world. Since its inception, Avon has been able to make successful strides in selling beauty products. One of the most significant reasons for the continued success of Avon is its leadership. According to Kruse, Avon women leadership has prior knowledge about management from their past positions in other corporates (Kruse, 2017). Formed to address women beauty problems, Avon has been able to spread worldwide allowing women to independently earn their income through sales of its products. McNeal-Weary posits that many organization with women in leadership are successful than those dominated by men (McNeal-Weary, 2016). This, in turn, confirms the position held by Avon as far as women leadership is concerned.
The Future of All-Female Organizations
There has been a significant shape in leadership as a result of entrusting women with leadership responsibilities. Many organizations are embracing the leadership of women, to drive them towards success. According to Gaffney and Blaylock, women are perceived as competent but less warm (Gaffney & Blaylock, 2010). The aspect of diversity has been expanded, to include gender as the drive of inclusivity. While inclusivity is becoming a key in many organizations, others have decided to have a female-dominated organization.
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With the current economy, organizations will continue to embrace female leadership. This is because women are deemed to be competent and accommodative. Considering the calmness nature, women are perceived as less warm as compared to men. This influences their ability to be competent and accommodative. The current economy is filled with challenges that call for competency and accommodation abilities. There is need to have leadership that will be able to contain the pressure brought by the current economy by welcoming diverse opinions. These basic tools are matched by women who have proven competent and ready to handle pressure brought by leadership and management of organizations.
References
Gaffney, A., and Blaylock, D. (2010). Hillary Clinton’s race: Did she match the presidential prototype? Advancing Women in Leadership Journal, 30 (6). Retrieved from http://advancingwomen.com/awl/awl_wordpress/ .
Kruse, K. (2017 Dec. 5). Avon leader shares 3 things you need for success in direct sales. Forbes . Retrieved from https://www.forbes.com/sites/kevinkruse/2017/12/05/avon-leader-shares-3-things-you-need-for-success-in-direct-sales/#ce36c9e1947a .
McNeal-Weary, T. (2016, June 23). Companies with lots of women are actually more successful. Forbes . Retrieved from https://www.forbes.com/sites/tonyamcnealweary/2016/06/23/companies-with-lots-of-women-are-actually-more-successful/#61645e246e36 .