13 Jan 2023


How Marketing Professionals Can Improve Supply Chain Decisions

Format: APA

Academic level: College

Paper type: Essay (Any Type)

Words: 315

Pages: 1

Downloads: 0

The supply chain is as important as any other operation within the company. It acts as the backbone of any company, and it either shows its strength or weakness since it is a department concerned with the procurement of goods and services. It also handles delivery to and returns from consumers ( Gomes, Sousa & Vendrell-Herrero , 2019). Marketing managers are responsible for forecasting customer demand, especially when managing incoming and outgoing products, schedule production activities, and completing logistic needs as far as customer orders are concerned. 

Goods and services that are sometimes sourced from foreign countries are of low quality because of ethical and moral standards from the suppliers. For this reason, marketers should create a clear concept or ways of managing risk in the supply chain. According to Gomes et al. (2019), the functions of marketers in the supply chain process ensure that there is low wastage of resources. The customers also are protected from unsafe or tainted projects that may deteriorate their well-being. 

It’s time to jumpstart your paper!

Delegate your assignment to our experts and they will do the rest.

Get custom essay

Marketing Research Resources in Small Companies 

When it comes to marketing research resources, small businesses are more disadvantaged as compared to large companies. It is because of their budgets, which are lesser than those of more established ones. Even though this has been the point of view for the longest time now, the levels of modernization in the current world have made smaller companies get access to most of the resources (Gomes et al., 2019). Because of this, they utilize the available resources, and so, the gaps get minimized with time. 

Both large and small firms often get other forms of resources for free. Demographic and statistic data are sufficiently available throughout the internet. Online sources such as Demographic Data by zip code and Bureau of Labor Statistics are freely available for the firms. Also, companies put up their research reports online, which can easily be accessed via Google (Gomes et al., 2019). Customer surveys, feedback, and ratings can be a good source within small firms, especially when collecting critical information. Therefore, the size of the company is not a matter of concern when a business is about to research the industry's emerging trends. 


Gomes, E., Sousa, C., & Vendrell-Herrero, F. (2019). International marketing agility.  International Marketing Review

Cite this page

Select style:


StudyBounty. (2023, September 16). How Marketing Professionals Can Improve Supply Chain Decisions.


Related essays

We post free essay examples for college on a regular basis. Stay in the know!

17 Oct 2023
Marketing and PR

Business Buyer Behavior

Business Buyer Behavior Business buyer behavior is the intent and action of companies and their employees to purchase and acquire products and services for the organization. It is a concept that helps in...

Words: 1264

Pages: 5

Views: 131

17 Oct 2023
Marketing and PR

Saie Competitive Exams - The Best Way to Prepare for Your Exam

Women compared to men are more concerned about their appearance and they have contributed to the growth of the cosmetic industry. The industry generates billions of dollars in revenue per year. Saie is a novel...

Words: 440

Pages: 1

Views: 207

17 Sep 2023
Marketing and PR

Marketing Plan of the Visiting Nurse Association of Omaha/Council Bluffs

Executive Summary _ Visiting Nursing Association (VNA) has become a crucial resource when it comes to the provision of health services and home care to the community members it developed to serve. The firm has a...

Words: 5092

Pages: 12

Views: 81

17 Sep 2023
Marketing and PR

10 Nonverbal Status Indicators That You're in Charge

Nonverbal Status Indicators are an important part of communication because they help convey that interpreted differently may not be expressed verbally. However, these indicators are interpreted in different ways...

Words: 306

Pages: 2

Views: 72

17 Sep 2023
Marketing and PR

Using Information to Drive Marketing Decisions

Q1. Discuss your use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the...

Words: 979

Pages: 2

Views: 415

17 Sep 2023
Marketing and PR

Cross Cultural Marketing

Cross Cultural Marketing Introduction In the present globalized world, targeting global consumers entails various tasks rather than focusing in website translation. Numerous international organizations portray the...

Words: 1812

Pages: 6

Views: 374


Running out of time?

Entrust your assignment to proficient writers and receive TOP-quality paper before the deadline is over.