How to Ace Any Interview: The Only Guide You Need

An interview entails a conversation for gathering information and involves an interviewer, who coordinates the process of asking questions and the interviewee who is the one to provide the answer to the questions. The interview can be done on phone or face to face. The survey, on the other hand, involves a quantitative approach that can entail the use of self-report measures on the sample that has been selected sample ( Blackstone, 2018 ). It majorly entails the use of questionnaires to gather the information from the selected sample of people and may not involve verbal communication as in the case of interviews. One of the advantages of interviews is that it provides greater flexibility for the interviewer to ask a range of questions and get clarity from the respondents. Because of direct verbal conversation, there are higher response rates in interviews than other methods. The disadvantage of interviews is that it can result in biases because of the reaction of the respondent to the interviewer’ class or race. Biasness can lead to the respondent providing wrong answers which can be misleading. 

Qualitative observational field research is a method of gathering data that involves going to the field and observing people, events, or any other physical characteristics and recording the information observed. This method can be used to study the cultural aspects of a particular group of people in a society, their way of interaction and even religion. It can also be used to study the social behaviors of people such as forms of communication and language, dressing codes and any other physical aspect of the society. A field research project that can be examined using this method is research into addiction and substance abuse in society. This can entail observing the extent to which members of a society are involved in drug use and recording the level of addiction through observation. 

Reference 

Blackstone, A. (2018). Principles of sociological inquiry: Qualitative and quantitative methods. Routledge.