The Internet has revolutionized how companies approach marketing. Most leading companies have a web and social media presence that enable them to market their products and interact with customers. Companies with a strong online presence are more likely to attract potential customers (Vien, 2015). With the high penetration of the internet and a large number of people in social media, a strong online presence offers significant marketing opportunities. PlayStation is one of the companies that has successfully utilized social media for marketing purposes. It is one of the mots followed brands on twitter, boasting 18.7 million followers. Between 2014 and 2019, the company witnessed a 376% growth in the numbers of followers on twitter by adding 12 million. One of the reasons for PlayStation’s success on twitter is its activity. The company continuously posts content on the platform, which keeps it followers engaged.
The other reason for its success in social media is the use of a mix of interesting and engaging content. Most companies fail in their social media marketing strategies by posting boring and irrelevant content. For example, the company posts gaming footage, new game trailers, and streaming events through its social media platforms. An example of the company’s social media campaign Is the recent #PlayAtHome initiative that encouraged users to stay at home during the COVID-19 pandemic by downloading the uncharted: The Nathan Drake Collection and Journey games freely. Reports indicate that more than 100 million copies were downloaded. PlayStation also maintains a blog that allows it to interact with users by posting relevant content that connects with users. For example, the company used its blog to announce support to its independent development partners as they struggle with the financial impacts of the COVID-19 Pandemic (Ryan, 2020). Other than twitter, microblogging and its official website, PlayStation also has significant presence on Facebook.
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References
Announcing the Play At Home Initiative. Retrieved from https://web.facebook.com/playstation/?_rdc=1 https://blog.playstation.com/2020/04/14/announcing-the-play-at- home-initiative/
Ryan, J. (2020). Announcing the Play At Home Initiative . Retrieved from https://blog.playstation.com/2020/04/14/announcing-the-play-at-home-initiative/ .
Vien, C. (2015). The future of marketing: thriving in a digital world. Journal of Accountancy .
