Customers are important and key aspects of every organization. In today’s market, the customers focus on the product being sold, how they are sold, and what happens after selling the product. This has forced companies to put more effort and investments in acquiring information from customers to determine their preferences and needs in different products (Levy & Grewal, 2018, p.201). Considering the core customer values helps the marketers analyse what these customers seek before changing or developing a product (Levy & Grewal, 2018, p.225) . Smartphone companies are some of the organizations that has the strongest emotional attachments with their customers (Munyanti & Masrom, 2018). Smartphone are the latest trends used in communication and entertainment all over the world.
The invention of smartphone technologies has created significant improvements in many business areas. With increases in the importance of mobile devices in different customers, telecommunication companies have searched for different strategies to maintain this trend. Companies in the telecommunication industry have invented ways to keep in touch with their customers by investing in customer service teams (Munyanti & Masrom, 2018). These approaches enable customers to express their concerns and feedback on the product and services they received. Developments of Smartphone have been made based on customers’ preferences and specifications. Currently, there are many brands of Smartphone phones that have been made and the customers tend to purchase the brands that are easily recognized.
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One example of these Smartphone brands is Apple Inc. This is one of the Mobile brands recognized all over the world for its quality and specifications. Their strategy to staying ahead of its competitors is centred on attracting and keeping new customers. They carefully consider the interest of customers and what they are looking for. Apples product specification and technical details is one of their strategies of building a strong emotional attachment. For instance, iPod lets a customer store many hours of music in their pockets, iMac computer makes customers computing experience pleasurable, and iPhone Smartphone helps consumers put the power of an Apple computer in their phones. Also, they improve customers’ experiences by introducing functions in their Smartphone such as health apps, better cameras, large storage units, etc. Their main aim is to ensure that they design better customer experiences, which involves every aspect of the customers’ purchasing process.
In conclusion, telecommunication companies like Apple have shown great emotional attachment between the organization and its customers. They ensure that they always maintain a healthy relationship with customers to better their productivity and sales.
References
Levy, M., & Grewal, D. (2018). M: Marketing (6th ed.). Mc Graw-Hill Education.
Munyanti, I., & Masrom, M. (2018). Customer Satisfaction Factors towards Mobile Network Services. Journal of Advanced Research in Business and Management Studies , 13 (1), 9-18.
