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Description of Ad #1 . In your own words, describe what you see in the ad visually and also what feelings or ideas you think the ad is trying to evoke. Verbal Abuse |
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| Explanation/Comments/Observations | |
| 1. Discuss any ways that this ad includes scare tactics. | An arm is seen extending from the man’s mouth and striking the woman to show that verbal abuse can just be as aggressive as physical abuse. |
| 2. Discuss the evidence provided. Is it valid? Is it statistical? Experiential? Something else? | No credible evidence is provided. |
| 3. Discuss the use of group pressure as found in the ad. | Women are often the victims of verbal abuse and should therefore reach out for help. |
| 4. Discuss any informal fallacies that we have studied that appear in the ad. | Appeal to ignorance. Just because the effects of verbal abuse cannot be statistically proven, it does not mean that the abuse is not horrific. |
| 5. Discuss any use of emotive language, images, or euphemisms. | Saying that “verbal abuse can just be as horrific” is emotive as it elicits emotional reaction from the audience. |
| 6. Discuss any use of confusing grammar or misleading wording. | None. |
| 7. Discuss any use of vague, ambiguous, or obscure wording. | None. |
| 8. Discuss any exaggerated claims. | That verbal abuse can cause as much damage as physical abuse. Physical damage is usually more horrendous as it may be life threatening in some instances. |
| 9. Discuss any use of an analogy. | Being verbally abused is like being stricken with a blow. |
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Description of Ad #2 . In your own words, describe what you see in the ad visually and also what feelings or ideas you think the ad is trying to evoke. It all Started With a Sharpie |
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| Explanation/Comments/Observations | |
| 1. Discuss any ways that this ad includes scare tactics. | None |
| 2. Discuss the evidence provided. Is it valid? Is it statistical? Experiential? Something else? | |
| 3. Discuss the use of group pressure as found in the ad. | By depicting that sharpie was the creative idea behind the design of the apple logo, the ad aims to convince people to use sharpie. |
| 4. Discuss any informal fallacies that we have studied that appear in the ad. | Faulty Analogy. Just because the colors were used in the creative design of logos of leading companies, it does not mean that these scenario will be replicated in other creations. |
| 5. Discuss any use of emotive language, images, or euphemisms. | None |
| 6. Discuss any use of confusing grammar or misleading wording. | None |
| 7. Discuss any use of vague, ambiguous, or obscure wording. | None |
| 8. Discuss any exaggerated claims. | The color designs can trigger any big creative ideas and designs. |
| 9. Discuss any use of an analogy. | The sharpie color patterns and designs resemble creative ideas. |
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Description of Ad #3 . In your own words, describe what you see in the ad visually and also what feelings or ideas you think the ad is trying to evoke. Creativity Forgives Everything |
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| Explanation/Comments/Observations | |
| 1. Discuss any ways that this ad includes scare tactics. | None |
| 2. Discuss the evidence provided. Is it valid? Is it statistical? Experiential? Something else? | None |
| 3. Discuss the use of group pressure as found in the ad. | Group pressure is manifested by showing how children in different parts of the world can put their creative ideas into practice. |
| 4. Discuss any informal fallacies that we have studied that appear in the ad. | Is ought. The ad seems to convey the message that children should be allowed to practice their creativity just because they want to or they can, without considering the possible damage they cause. |
| 5. Discuss any use of emotive language, images, or euphemisms. | The statement “creativity forgive everything” is emotive as it aims to compel parents and guardians to look away when their children cause damage while practicing their creativity. |
| 6. Discuss any use of confusing grammar or misleading wording. | The statement “creativity forgives everything” is somehow unclear and requires more elaboration to make the audience understand the ad better. |
| 7. Discuss any use of vague, ambiguous, or obscure wording. | None |
| 8. Discuss any exaggerated claims. | Children should be allowed to do what they want to long as they are practicing creativity, regardless of the damage they cause. |
| 9. Discuss any use of an analogy. | None. |
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Description of Ad #4 . In your own words, describe what you see in the ad visually and also what feelings or ideas you think the ad is trying to evoke. Fat Lincoln |
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| Explanation/Comments/Observations | |
| 1. Discuss any ways that this ad includes scare tactics. | The statement “If you don’t move, you get fat” and the fat sculptures instill fear among the audience, prompting them to exercise because most people are warry of their weight. |
| 2. Discuss the evidence provided. Is it valid? Is it statistical? Experiential? Something else? | No evidence is provided. |
| 3. Discuss the use of group pressure as found in the ad. | None |
| 4. Discuss any informal fallacies that we have studied that appear in the ad. | Confusion of necessary with a sufficient condition. The ad conveys the message that staying in one place for long is a cause for gaining weight. This entirely is not true. |
| 5. Discuss any use of emotive language, images, or euphemisms. | “ If you don’t move you get fat” and the picture of fat Lincoln’s statute raises emotions of fear among the audience. |
| 6. Discuss any use of confusing grammar or misleading wording. | None |
| 7. Discuss any use of vague, ambiguous, or obscure wording. | None |
| 8. Discuss any exaggerated claims. | Claiming that one gains weight by not moving is exaggerated. |
| 9. Discuss any use of an analogy. | A person who stays in one place for long or does not exercise is compared to a statute. |
References
Yannotti, D. (2017). Fear Factor in Advertising. Medium . Retrieved 25 April 2019 from https://medium.com/dumbstruck/the-fear-factor-in-advertising-f4e8cc473539
Prevos, P. (2012). Logical Fallacies in Advertising – Analysing Patterns of Rhetoric. The Lucid Manager . Retrieved 25 April 2019 from https://lucidmanager.org/logical-fallacies-in-advertising/
Oetting, J. (2019). Emotional Advertising: How Brands Use Feelings to Get People to Buy. HubSpot . Retrieved 25 April 2019 from https://blog.hubspot.com/marketing/emotions-in-advertising-examples
