The workforce has become quite diverse regarding demographics of age. This, in turn, creates a professional work environment that is characterized by youthful exuberance as well as high maturity and experience levels (O’shea, 2014) . By choosing project team members from different age ranges (baby boomers, Generation Y, and Generation X) one has an advantage of forming a generational mix and dynamic team. To the team, these members are beneficial since they have a diverse skill sets range (Zemke, Raines & Filipozak, 2000) . In this case, the baby boomers are related to the redefinition or rejection of the firm's traditional values. On the other hand, Generation X team members are often happy, active and portray an ability to maintain a life-work balance. Finally, the generation Y members represent individuals with an increased familiarity and use of media, communications as well as digital technologies (O’shea, 2014) .
Equipped with the three age ranges, allows for each generation to bring different talents and skills to the project team (Zemke, Raines & Filipozak, 2000) . On this note, for instance, the young team members represents people with fast grasp related to the application of high-technology mediums of business like webcasting, social networking as well as online product demonstrations. The more mature team members represent individuals with unique interpersonal skills. Following this further, the generation Y and late generation Xers team members grew up in high-tech environments. Therefore, they are more familiar with tools of business technology than the baby boomers and the early generation Xers team members. Although all demographics of age embrace technology among the team members of communication and effectively reaching consumers, a team containing a larger percentage of generation Y members has an added advantage over teams with most of their workers in the baby boomers age demographics.
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Older members feel valued by including them in training sessions or promoting them (O’shea, 2014) . Due to this fact, cases of age discrimination among members is greatly reduced. Pursuing this further, keen cultivation and recruitment of trainable and young members are necessary. Mixing the different generations allows the young to learn from the older ones and vice versa. Through this also, companies learn what the young consumer's core attraction to their products is.
References
O'shea, K. (2014). Baby Boomers & Millennials @ Work (While Gen X caught in middle) . Retrieved from https://m.youtube.com/watch?v=zY1raLxyaKM
Zemke, R., Raines, C., & Filipozak, B. (2000). Generations at Work: Managing the Clash of Veterans, Boomers, Xers. and Nexters in Your Workplace (1st ed.). Amacom: Performance Research Associates.
