For a company that operates on a global scale, handling customer contract can be a significant source of a challenge. Some of the universal accepts of a contract that all business entities must consider include the offer, acceptance, consideration, and legal validity (Shah, 2016). Great Buys has an online contracting system and is unsure whether it has a binding contract with its customers due to the lack of a handwritten pen and ink signature. However, the primary way to solve the problem would be to ensure that the contract does not necessarily require pen and ink signature as used in many unilateral contract offers.
The main problem affecting the online business includes the process of acceptance and offer. A unilateral contract offer will be suitable in this scenario given that it will not require a one-to-one agreement to all the individuals visiting the company’s website. A unilateral contract is free and open to any individual willing to accept an offer after following several procedures and steps. An example of a unilateral contract would be when a citizen agrees to hand in a wanted criminal to the relevant government authorities. The contract between the government and the citizen does not require any explicit acceptance.
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Therefore, Great Buys can respond by notifying their customers on their website that when one purchase on the site, they automatically agree to particular terms and conditions. In a bid to make it explicit, all the terms and conditions should be put near the point of ordering for the products. Therefore, this will ensure that there isn't any instance where a client purchases a product without necessarily coming across the warning. Thus, if a customer views the terms and conditions and decides to ignore them, Great Buys will not be held accountable for the negligence of the customer.
Reference
Shah, N. (2016). Electronic contract/agreements–A general overview. Imperial Journal of Interdisciplinary Research, 2(12).
