Part 1
Here is the quote
‘ If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.’ By Michael Brenner, CEO of Marketing Group
The quote tells much about the purpose of marketing. It emphasizes on taking customers and moving along with them to enable them acquires the product in question. The quote covers the key roles of marketing. First, marketing is about informing potential buyers on the availability of a product. Companies identify market niches that are promising and let them know about the product; leaving them to start the decision making process. The second way of helping customers as the quote suggests is persuading customers to buy a product. It is a crucial component of marketing as companies try to occupy a better market share to convince customers that the product in question is better than that of the customers. The third aspect of helping customers and answering their questions is training them on how to use a product. Companies win customers by offering training programs to customers to guide them on product usage.
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‘ Whatever the status quo is, changing it gives you the opportunity to be remarkable.’ –Seth Godin, Founder and CEO of Do You Zoom
In the marketing perspectives, challenges such as COVID-19 should be viewed as opportunities. They should not be viewed as challenges. Companies should device ways of changing the situation. Companies should outdo their competitors using the challenges.
‘ The only way to outdo, to outperform the competition is to offer something unique and something better then they have.’ Tim Soulo, Head of marketing and Product Strategy at AHREFs
The quote suggests on the need to adopt innovation in marketing. Marketers must learn to do things differently. Marketers must find new marketing methods consistent with changes in circumstances.
‘ Say no to the things that keep you on a certain level and say yes to the things that will help you keep moving on.’ Brian Honigman, CEO of Honigman Media.
Marketing and entrepreneurship is about risk taking. By meeting new challenges, companies sharpen their marketing tactics. Companies should appreciate sailing through challenging competitive situations as that makes them better.
‘ Consistency is key. Whenever you start, give your audience something to look forward to.’ Julia McCoy, CEO at Express Writers.
Consistency is the basis of branding. By being unique, companies provide unique solutions that customers identify. Despite such challenges as COVID-19, companies must persevere and not lose hope; they should be determined to satisfy their customers.
Part 2
Here is the paragraph
The paragraph does much in illustrating market dynamics. There are internal and external environmental factors that affect the progress of companies. While internal factors such as staffing are within the control of organizations, natural calamities such as COVID-19 are not within the control of organization. As such, organizations must only learn to cope with them. COVID-19 has hit the consumption behavior of the world. It justifies the need for organizations to constantly develop mechanisms for dealing with challenges as they come. Companies must device several ways of dealing with the dynamic world. The pandemic changed customer behavior and companies may lose their customers even if things return to normal. The recovery period should be used for intense marketing to help in competing for the market share. Market dynamics is an essential aspect of responding to consumers and companies must be ready to deal with new market challenges that are in the constant rise.
