Compass Airlines advertises for an opening in an ambassador position, which is also advertised by Daymon Interactions for their Virginia Beach Branch. Compass Airlines points out to a number of skills required for anyone intending to apply for the position. These skills include well-developed people skills, a high level of tolerance to annoying persons coupled by an ability to raise issues assertively, and professionalism that is entwined with standard compliance to state and company regulations. The applicant must be able to exhibit these skills diligently and with the understanding that the role of ambassador is one structured to advance the company’s overall outlook.
People skills involve a psychological understanding in dealing with customers who demand for value in the services they receive when using Compass Airlines. The demanding customers demand that such a person must possess the tolerance to withstand rather unpleasant customers that refuse to adhere to set rules. This must be accompanied by an assertiveness that ensures that they are not manipulated into uncomfortable positions ( Schmidt & Baumgarth, 2018) . Holistically, the individual must ‘toe the line,’ by ensuring that they maintain a high level of professionalism, even in difficult situations, by adhering to set state and company guidelines.
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The position of an ambassador is one brand promotion and brand continuity. The holder of such a role is thus expected to uphold the image of the entity that they represent, by portraying a pleasant outlook that endears the customers to the company represented. This allows the customers to identify with the good mannerism portrayed by the ambassador and hence opt to use the services or purchase the product of the company in question, even when there are other stronger competitors ( Scott, 2011) . An ambassador is therefore the ‘face’ of the company and any action he/she does or words uttered, is considered to be representing the company.
References
Operating as American Eagle and Delta Connection. (n.d.). Retrieved October 17, 2019, from http://compassairline.com/.
Schmidt, H. J., & Baumgarth, C. (2018). Strengthening Internal Brand Equity with Brand Ambassador Programs: Development and Testing Of a Success Factor Model. Journal of Brand Management , 25 (3), 250–265. doi: 10.1057/s41262-018-0101-9
Scott, F. L. (2011). Taking the Fear Out Of Salesmanship. Autosuggestion and Salesmanship or Imagination in Business. , 34–48. doi: 10.1037/13541-002
