Time is a resourceful factor in business but means different things in different cultures. As the Silent Language in Overseas Business article indicates, the language of time could mean one thing in Ethiopia and another in Saudi Arabia. In Ethiopia, emphasizing the urgency of a situation will be taken positively but not so in Saudi Arabia which will be interpreted as unnecessary pressure (Hall, 1960). Therefore, there should be a clear understanding when dealing with the business of international scope. The article is still relevant today because the nature of business has gone global. That is, most businesses transcend all the countries of the globe and is no longer confined to countries and regions. That is as a result of major development and advancement in the transport sector.
Personally, I once traveled to Australia for an educational exchange program that had been arranged by the school I was in. I thought the people I would meet were extremely smart and that I was an absolute underdog since I was from a different country. After the culmination of a two-week boot camp, I actually emerged third in a competition involving business idea development. From then I realized that everybody is the same and any business idea, however local, is as important and relevant across the entire globe. Owing to that, I now understand the relevance of interacting with different and diverse peoples of different cultures to pick more ideas and develop international oriented businesses. That is because, as I developed my businesses idea in that camp, I factored in the aspect of international relevance and significance. This for me was a learning experience that has helped the importance of interacting with other cultures.
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Reference
Hall. T. Edward, (1960). The Silent Language in Overseas Business. Harvard Business Review.
