The ethical theory that is Virtue ethics which was used in the analysis comes out fully as depicted by case study of Perdue Farms. The case study expounds on the effect’s businesses have on consumers together with the environment. Virtue ethics are seen on how Perdue handles their products before they reach the market to be consumed (Pernerjee, 2014). Perdue goes a long way to check on how the chickens they would sale are treated in the firms, they do this because they understand that how the chickens are treated at an early stage, determines how they grow up. They make sure that chickens grow up healthy by providing a conducive environment on which they grow, they make sure that chickens are happy by providing tall grass on which they can run and play on daily basis.
The mixed economic system on which perdue operates in is essential for the growth of the company because for it to grow, the company must as well put the interests of the consumers at the fore front as well as its on personal interests, on consumer interests, perdue farm ensures that the chickens are treated in a humane way so as to make them healthy (Jayawickreme, 2014). They also uphold personal interests like the need to make profits, this is because they are in business.
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Perdue farm operates in accordance with the regulations put in place by the government, The Criminal Cruelty Statutes, which is a regulation that prohibits animals being treated in an inhumane way, the law is observed by perdue farm because the company guarantees the healthy conditions of the chickens in their farms (Wilson, 2014). They do this by conducting testing of the chickens on daily basis to check on how they fair on. By doing so, Perdue business guarantees a positive impact on their consumers and also the environment (Therivel, 2014). To conclude, Perdue farm to a large extend upholds the Virtue Ethics theory which was used in the analysis.
References
Banerjee, C., & Adenaeuer, L. (2014). Up, up and away! The economics of vertical farming. Journal of Agricultural Studies , 2 (1), 40-60.
Jayawickreme, E., Meindl, P., Helzer, E. G., Furr, R. M., & Fleeson, W. (2014). Virtuous states and virtuous traits: How the empirical evidence regarding the existence of broad traits saves virtue ethics from the situationist critique. Theory and Research in Education , 12 (3), 283-308.
Therivel, R., Wilson, E., Heaney, D., & Thompson, S. (2013). Strategic environmental assessment . Routledge.
Wilson, L. (2014). Ag-gag laws: A shift in the wrong direction for animal welfare on farms. Golden Gate UL Rev. , 44 , 311.
