Introduction
Currently, the human environment is driven by their desires concerning the available goods and services. Based on the limitless element of human consumption, the current society is enticed with temptations to purchase goods always. In the wake of new modernism, the rate of employment has declined to a great extent (Blackshaw, 2016) . Surprisingly, the rate of consumption has risen, and this is attributed to the downsizing element of modernism. With the advancement of technology, the human environment is filled with emerging desires that seek to be me t (Baudrillard, 2016) . Besides, they pose as indispensable elements that require immediate attention, and as such, they promote the aspect of consumerism in society. Markedly, this is the scheme used by the producers of consumer goods as they strive to increase the element of desire across human society (Bauman, 2004) . For instance, in the issue of fashion, the females fall victim to continuous consumption even without realizing it. New trends are created continuously to enhance the element of desire and consumption within this group. Once a product has been used, it loses its value, and as such, a new one is created to enhance the increased aesthetic value (Rattansi, 2017) . Therefore, before they realize it, the women become consumers whose desires are continuously aroused without any permanent satisfaction. Given this, it is clear that desire does not desire satisfaction, but on the contrary, it desires desire.
The Consumer Society
The ultimate goal of production is consumption. Consumption entails the use of goods and services in the human environment. Consumption plays a significant role in human survival. Initially, society embraced the notion of the producer society, but with time this changed to consumer society. All the actions are driven towards impacting the actions and decisions of the consumers (Bauman, 2004) . In the past, it was assumed that the basis of the operation of human society lay in the production process, and as such, people strived to be producers before being consumers. The move was orchestrated in the initial wave of modernity. However, with the new wave of industrialization in the current environment, human society embraces consumption before anything else. It is assumed that in the quest to meet the required goals and objectives, it is crucial to view things from the consumer’s perspectives (Rattansi, 2017) . In this case, even producers embrace consumerism to understand the characteristics of the consumption process.
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The Making of a Consumer
Consumers are the driving forces of economic growth, and their actions matter in the progress of their society. Economic growth requires continuous consumption, and hence different mechanisms are used to entice them to unending desire and as such constant consumption (Gauthier, Woodhead & Martikainen, 2016) . Human society consists of people from all walks of life. Based on their tastes, desires, and wealth, they are categorized into different classes like high and low classes. The high classes in the society are known for the consumption of the finer and luxurious things, while those in the low classes consume low-class products. Both the low and high classes work towards different goals (Bauman, 2004) . The high-class individuals work towards maintaining their living standards and status quo in the society while the low-class work towards upgrading in their ranks to meet their desired goals and objectives.
Both classes are driven by their desires and goals in life. The producers channel different goods and services to these classes, and as their desires are met, they are overwhelmed with the continuous introduction of better goods and services that renew their desires. With this trend, the satisfaction of any given desire gives rise to a different and utterly new desire (Hasyim, 2017) . Considering the nature of human needs and wants, the satisfaction of the current ones automatically leads to new desires, and this keeps the cycle continuous.
Currently, the production environment is led by the principle of consumer satisfaction. The satisfaction is based on the elements of consumer confidence that enhances their purchase decision. Any negative reviews from the consumers lead to a change of tactics on the path of the producers (Hoekstra, 2019) . Whereas the producers collaborate in the quest to meet the consumer needs, the consumers act individually in their decision-making process. In some instances, they are led by their peers to make different purchase decisions, and as such, they increase the element of consumption in society (Bauman, 2004) . Besides, the society places different standards to be attained by the members, and in the quest to meet them, people go extra miles to consume different goods and services to fit in these situations. As soon as they meet these needs, the producers work towards creating new related needs alongside new and “more fulfilling” products and services. Based on the current situation, increased consumption leads to better economic conditions and vice versa (Bruckner, 2019) . Markedly, if consumers' desires are met, they will consume less, and as such, this will impact negatively on the economic conditions.
Work and Consumption
Consumers are the driving forces in the production process. They are motivated by their ability to satisfy their needs. They attach value to the goods before they purchase or consume them (Bauman, 2004) . Also, consumers are considered gatherers as they collect the goods and services that meet their desires as and when they occur. The ability of the consumers to gather their desired goods and services lays in their work and incomes. These aspects place them in different stratifications in society, and as a result, their choice is regulated by their ranking in society. Work is intertwined with consumption, and as such, the returns from the different types of work that individuals embark in determine their overall satisfaction of the available desires.
In the consumer society, work is given different aesthetic values depending on the ability to meet social standards. Corporations are known to offer employment to the workers as they embark on the production process. People are absorbed into different levels of employment, and depending on the corporations that they are attached to, they can easily meet their desires. In the quest to enhance the desires of the workers, corporations continuously work towards gaining a positive reputation and influence in the consumer environment. The extent of consumer satisfaction determines the work’s aesthetic value, and in the quest to enhance the aesthetic properties of one’s work, some consumers prefer classy services and restaurants. The freedom of choice is incorporated in this regard.
Notably, the producers of goods and services are led by these stratifications to target various working classes. They may work independently, but their final results depict great similarities. On the contrary, consumers make individual decisions depending on their stratifications. Even in situations where they act as groups, they are motivated by the need to eliminate the loneliness that is attached to the overall consumer decisions. For instance, a group of workers may choose to dine in a luxurious restaurant to get the satisfaction that comes with their stratification. However, their decisions are made independently.
Poverty in a Consumerism Society
Poverty is the mark of “unhappiness.” It is the basis of the inability to lead a consumer’s “normal life.” Poverty is associated with a lack of work and results in boredom. The definition of poverty in a consumer society is based on the ability of people to meet their needs and desires as soon as they arise (Yihong, 2016) . Given the financial constraint of the poor, they are not able to keep up with the continuous changes in the human environment. Besides, society views them negatively as they have a lot of free time, but they cannot convert it to resources (Berger, 2019) . Even though the poor lack the mechanisms to get out of their predicaments, they are often left with depression and feelings of inadequacy and low self-esteem. They yearn to be like the other parties who live normal lives (Bauman, 2004) . Normal lives, in this case, are defined by the ability to obtain the required goods and services when they need them regardless of the surrounding situations.
Additionally, consumer society does not limit the definition of poverty to the unemployed. It introduced the category of working poor in the society. In this case, regardless of how much one works or earns if he/she fails to meet the present desires, he/she is considered poor. Those considered as poor never rest until they achieve the standards of society. Even when they meet these desires, they feel left behind, depending on the time that they obtain the set goods and services (Shaw, 2020) . There is a constant desire to obtain goods and services at the same time or earlier than the rest of society.
Even though the satisfaction of the specific desire does not last, the timely addressing of the desire leaves one feeling more fulfilled than in situations where the desire is met late. For instance, in the modern environment, there are several models of vehicles. Whereas some are viewed as luxurious, others are considered ordinary. As time goes by, even the luxury brands are considered classy and trendy as the industry comes up with more sophisticated brands (Purves, 2017) . The people who purchase these brands early enjoy the higher status quo than those who purchase them later. Besides, when the poor find the resources to purchase them, other new expensive models exist in the market (Human et al., 2017) . Markedly, even though both vehicles serve the same purpose, the continuous feeling of being left behind, exist in among the poor in the consumer society.
Insatiable Desire
The human environment is made up of various desires, of which some can be satisfied on earth, whereas some cannot. Regardless of the number of times some desires are met, the human mind keeps thinking and desiring other aspects. Markedly, the current desires lead to additional desires, and the patterns go on (Cottingham, 2019) . Because of this, it is clear that there is no perfection concerning the satisfaction of desire.
Based on the different circumstances and encounters in the human environment, different desires arise, and human minds are forced to act appropriately to ensure that they are fulfilled. However, even with the fulfillment, the human mind and body continuously seek for higher-level satisfaction (Vujnovic, 2017) . Once a given desire is satisfied, it ceases to become a desire, and as the human mind seeks new experiences. The hunger for new experiences is responsible for the lack of satisfaction of the human mind (Nowok, Findlay & McCollum, 2018) . Even with the attainment of some specific goals, the human desire that additional elements are met, and this enhances the vicious cycle of hunger for desire and desire for satisfaction. Equally, the rising need and dependency of technology open new avenues to meet the available desires as and when they occur.
Conclusion
The human environment is made up of several desires that lead to an increased rate of consumption. The production process occurs continuously to meet human desires, but due to their cyclical nature, the desires result in new desires, which further widen the scope of consumption in consumer society. Markedly, the current human desires are the basis of other new desires. Desires can be satisfied, but the rate at which the new desires entangle the humans result in the overwhelming need for greater desires. Besides, once desires are met, they stop being urgent and are eventually forgotten about. Poverty is defined as the inability to live according to the societal standards regarding continuous consumption. The current society has upgraded from the producer to the consumer society, where all actions are directed towards impressing the consumers to promote the rate of consumption. Also, society is categorized into different forms of stratification that determine the inherence of the satisfaction of given desires. Unlike the rich, the poor are placed lowly in society as they do not keep up with the continuous society standards. Accordingly, the current consumer society raises the pressure to continuously develop desires and continuously consume both goods and services in the quest to accomplish individual goals.
References
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