Integrated Marketing Communications (IMC) is a model which confirms that all systems of messages and communications are cautiously connected. IMC means incorporating all the promotional trappings so that they work collectively in coordination. The IMC process underscores the identification and assessment of customer views, modifying messages to consumers and opinions that are both profitable and serviceable ( Bruhn & Schnebelen, 2017) . It evaluates the realization of the struggles to reduce waste and change marketing from an expenditure into profits. The IMC is a planned marketing procedure mainly intended to warrant all strategies are integrated through all channels and addressed to the customer.
There has been a continuous change in the media landscape, and it is gradually getting digitalized. It has brought about changes in purchasing behavior, fluctuating media forms, the disintegration of addressees, and new technologies. Currently, people use the new media of wireless, entertainment marketing, internet, and product placements to communicate with the audience. Digital natives have hurried to transform the news, while broadcasters and publishers are beginning to create online viewers by generating video-rich bulletin networks available worldwide at the dash of a key (Porral & Stanton, 2017). The changes are opening more doors for marketers, and organizations can control their messages in different ways. Presently, social media overwhelms consumers with many photos, videos, and stories each day; therefore, journalists require levels that cut across the noise to catch the readers' attention.
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The changes in the media landscape have effects on the brand United States veterans. The brand has to adapt to new ways and embrace what is fit for them. All U.S. veterans producing creative such as journalists, musicians, photographers, and writers are aware that things are not like before. The veterans have to make new purchases with the developments taking place in the media field. Some U.S. veterans involved in the traditional media find it hard to get used to the latest technologies introduced. Digital technologies have fundamentally altered the function and nature of media that many veterans were using. The U.S. media veterans have to hold much content beneficially and grab the opportunity that will last for a significantly larger personalization of all systems of range.
References
Bruhn, M., & Schnebelen, S. (2017). Integrated marketing communication–from an instrumental to a customer-centric perspective. European Journal of Marketing .
Porral, C. C., & Stanton, J. L. (2017). Principles of marketing . ESIC Editorial.
