Buzzfeed Company is found in America, and the journalism department deals with tracking viral content. Webchutney is an Indian internet media company dealing with online marketing, mobile marketing, analytics, and web design. The following work will compare the cultures of the two internet media companies.
The writing styles of Webchutney and Buzzfeed are completely different though related in some way. The two companies ensure that the writing styles catch the target readers and they are done depending in age groups (Jenkins, 2006). Some of the writings in Webchutney Company are done in Indian while Buzzfeed has used English all through.
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The presentation methods of the two companies are very distinct. Buzzfeed uses ways of creating circles and videos which are able to show the story from varying view, thus creating a captivating view. Webchutney is straight in the way they advertise their products (Arvidsson, 2006). They do not use excess images or creating things like circles which may result in confusing the customers.
The production methods of the two companies are varied. Buzzfeed has their own Hollywood-based video production company thus attracting potential clients. Interesting characters that are reoccurring have been used thus making the video interesting to view. The production method is different at Webchutney since it is determined by what is being marketed (Singh, Zhao & Hu, 2005). The videos and images are, however, made interesting for the viewers though no reoccurring characters are used.
In conclusion, Buzzfeed seems more developed in comparison to Webchutney. It can be explained due to the difference in geographical locations. America is more developed on the internet than India, thus more accommodating to internet media business operations.
References
Arvidsson, A. (2006). Brands: Meaning and value in media culture. Routledge.
Jenkins, H. (2006). Convergence culture: Where old and new media collide. NYU Press.
Singh, N., Zhao, H., & Hu, X. (2005). Analyzing the cultural content of websites: A cross-national comparison of China, India, Japan, and the US. International Marketing Review, 22(2), 129-146.
