Based in Boston, JVS Boston is an organization that helps individuals gain skills, education, and experience to help in career advancement. Just like any other organization, communication is critical for JVS to market itself. Admittedly, technology has shifted the way of marketing through communication campaigns (“Digital Marketing-JVS Boston, 2020”). Messages have to be displayed in the right places and at the right time for JVS Boston business to appreciate rapidly. These places include social media platforms such as Facebook, Instagram, YouTube, and blogs among others. This campaign will cover strategies JVS Boston can use for YouTube communication campaign.
YouTube is the second largest search engine worldwide. As such it would be ideal for marketing a company’s brand. One strategy would be for the organization to create content for its users. For this strategy to be successful, the company has to be consistent in terms of theme and time. This will enable the organization to create a loyal base of customers for their content. Another strategy would be to try advertising the organization through ads such as in-stream, in-slate, in-search, and in-display. Each of the has four different options and as such effective at reaching segmented groups of people. Besides, the company does not need to have an existing video for advertising to be viable.
Delegate your assignment to our experts and they will do the rest.
Finally, JVS Boston could also go live. This will enable the team to have a one on one chat with their target audience and answer various questions regarding the job market. YouTube allows viewers to respond instantly to the appeal and engage in a conversation. YouTube Livestream has often been used by brands to raise awareness or rather communicate about their cause.
Reference
Digital Marketing - JVS Boston. (2020). Retrieved from http://jvsads.com/services/digital-marketing/
