The following survey is intended to assist Kraft Foods Company to assess the market niche for a new brand product to join its line of popular snacks and whole foods. This new product will be the Chicken Noodle Soup. Therefore this research is intended to assist the company to come up with data that ascertain the place of this new product in the market, and this will help the management to understand and know what success to expect. The organization needs to establish a need for the product in the market before it can set out to launch it into the market, and this will help it determine whether or not it will be successful.
Kraft Heinz Foods is a brand that enjoys widespread popularity out of its manufacture, preparation, and marketing of a wide array of products in the fast-food industry. According to Abishovna, (2014) carrying out in-depth research about the market is an essential part of effective marketing before the launch of a new product as this assists in reducing costs and offers the optimum performance of the product sales in the market upon launch. Therefore, the company will benefit significantly from effectively marketing the product before launching it into the market because this will optimize positive market reception.
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Kraft Heinz Foods has been making foods and snacks for a long time and has been marketing the products to different destinations on continents across the world. Some of the common foods include Athenos line of crumbles, Baker’s hot mix and Baker’s cocoa mix, Yuban line of coffee, Planter’s line of peanuts and Maxwell House line of coffee among other products. According to Kumara & Kumar (2019) marketing, multiple products by the same brand is beneficial because it ensures that all the needs and wants of the consumers are covered and met.
The company has enjoyed decades of success and aspires to use this brand success as a tool for launching other product offerings like chicken noodle soup. The research question will be cantered on the number of people who enjoy taking Kraft Foods and their preferred snacks and whole foods. Moreover, the question will seek to determine the kind of reception the brand has received, and this will be beneficial in determining the level of success that is to be expected. This is to say that before the new product is launched, the company must ascertain that the availability of a ready market to avoid incurring losses on production.
The target market for the product will be the youthful generation who have an appetite for various varieties of fast foods. These include young men and women between the age of 18 and 35. Moreover, the product will also consider the younger generation of children and their parents who like to enjoy food in fast-food restaurants. Finally, it will specifically target school going students who like snacks to complement their meals.
The following questions will be used for conducting the survey:
What are your favourite Kraft Heinz Foods?
How often do you get to enjoy your favourite food product?
What do you like best about it?
What do you wish could be changed?
Do you enjoy Chicken Noodle Soup?
What do you like best about Chicken Noodle Soup?
What would you like to see Kraft Heinz Foods implement in their chicken noodle soup?
How would you prefer the chicken noodle soup to be packaged?
How much would you like it to cost?
What unique ingredients would you like to have added to the chicken noodle
References
Abishovna, B. (2014). The Principle of Effective Marketing Management. Social and Behavioral Sciences, 109 (1), 1322-1325.
Kumara, J., & Kumar, V. (2019). Drivers of brand community engagement. Journal of Retailing and Consumer Services, 1 (1), 101-949.
