This report presents an analysis of Juan & Berger, Bruce ‘s (2017) research study titled “ The Insights from a Global Study. ” This study conducted international online survey research. The research study was about communication management leaders conducted in several countries around the world. The scholars analyzed a response from 532 research participants who indicated that crisis preparedness was the main priority for their organization. The study results indicated that (a) the communication leaders in Europe, North America, and a mix of South America, Asia, and the Middle East had different views regarding their adoption and integration of crisis preparedness strategies, (b) the diverse communication leadership characteristics and personal abilities together indicated the leaders’ implementation of each of the crisis preparedness plans. In their own ways ( Jin, Meng, & Berger, 2017 ). The research findings revealed that there is indeed a correlation between the main variables, “communication leadership characteristics/qualities” and “strategies for crisis preparedness.”
Contribution of this Research to My Research Topic
This study will contribute significantly to my research topic. First, I understand the relationship between the research question, the research hypothesis, study method, and survey as a tool for conducting research, findings, and results from interpretation ( Thomas et al., 2020 ). I specifically appreciated how to collect data using an online survey for a research study with a study sample of 532 participants and how to convert the raw data into a Likert-type scale for a quantitative study.
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The Title and the Type of Study
My chosen research topic is about the effect of communication leadership quality on a crisis preparedness plan. This research topic does not necessarily describe the type of study. However, a seasoned researcher can easily determine that this research study is a mixed research study just by reading the title and looking at the research body. The topic suggests that the research investigates the influence of communication leadership qualities based on a global research study. This study is based on another study, implying that it is a descriptive research study. Taking a further look at the research body, discover that my chosen study is specifically describing another study ( Hart, 2018 ). I can conclude that my chosen study topic accurately depicts the type of study.
Participants in the study
This study had a total of 532 participants from 23 countries across the globe. These 23 regions/countries were intentionally picked specifically to give the researchers the variation in history, geography, demographics, economic development, and sociocultural characteristics ( Jin, Meng, & Berger, 2017 ). The 23 countries were also picked to represent an appropriate context for examining diverse levels of development in the communication profession in the regions and countries.
The scholars specifically chose to put attention on the subset of responses, including the surveyed communication leaders who indicated that they are “ Being effectively-prepared to handle the crises as they emerge effectively .” This gave a total study sample of n=532. Being prepared to deal with the crisis effectively was considered the most important issue for communication leaders worldwide.
Out of the 532 communication leaders who took the survey about crisis preparedness as one of the main issues for communication management, 251 were Europeans, 136 were North Americans, and 145 of the participants were from the Middle East, Asia, and South America. 52% of these leaders were male, and the other 48% were female participants.
Research Variables
The study constituted a survey instrument that investigated two primary elements; “crisis preparedness strategies” and “communication leadership qualities.” Therefore, the research variables were crisis preparedness strategies and communication leadership qualities ( Hart, 2018 ) . The communication leadership qualities were the dependent variables, while the crisis preparedness strategies were the independent variables ( Thomas et al., 2020 ) . The dependent and independent variables were weighed on a 7-point Likert-type scale.
First, the scholar asked the participants to show their agreement levels regarding the seven communication leadership qualities. Secondly, the research participants were requested to indicate to what level their communication units were adopting each of the five strategies to support the organization to effectively prepare for the arising crises.
The Stated Study Hypotheses
This study was descriptive in nature. It was a study analyzing another global study and reviewing its results. Interestingly, the authors did not mention the hypothesis in their analysis. The hypothesis is normally used by the scholars to give their assumptions or what they think the research results would be. This descriptive research failed to identify the hypothesis that the original researchers preempted. As a personal opinion, based on my readings, based on the literature review as presented by the scholars, the hypothesis for this study could be as follows;
H0: There is a correlation between crisis preparedness strategies and communication leadership qualities.
H1: There is a correlation between crisis preparedness strategies and communication leadership qualities.
The obvious assumption would be that leaders who are prepared for a crisis are likely to be more successful in overcoming the crisis. Therefore, communication leadership strategies play a very critical role in strategy preparedness.
The Research Instruments
This study's main research tool was a survey constituting questions that measured the two main variables. A survey is a research technique used for gathering data from a predefined set of participants to obtain insights and information into different interest topics. The variable was then measured on a 7-Linkert-type scale. The 7-Linkert scale ranged from “1 = a little bit” to “7 = a great deal.”
A survey, as a research method, is reliable and valid for collecting data. Several scientific studies depend on a survey to obtain information from respondents. A survey study's reliability depends on the setup and how the scholars implement the study in the field.
“ Human Subjects Review” (IRB) Approval
IRB (institutional review board) is a type of committee that adopts study ethics by reviewing the proposed techniques for a research study to ensure that the study is completed ethically. The boards are formed primarily to approve or reject a research study that does not comply with the set standards. The committees also have the mandate to review the studies, monitor them. Most of these studies reviewed by IRB are normally of concern to the public, like the behavior or biomedical studies.
Studies are normally required to be reviewed to make them more believable, reliable, and valid. There are several types of study reviews, including respect for respondent’s rights, protecting personal information, and making participants anonymous. The study under review does not have any IRB reviews, or it did not seek any kind of approval from the relevant authorities, at least from the information provided. I have not seen anything to do with IRB or anything to do with seeking necessary approvals or review from relevant authorities.
The Study Results
As alleged by the author, the study findings give critical implications for the crisis leadership insights and theory for an organization regarding how to include communication leadership qualities and skills with preparedness for a crisis and adoption within an organization. This study reveals that organizations that are well prepared for a crisis are normally much after and recovers faster when a crisis strikes.
The research question for this research study was, “ How does leadership communication skills affect leadership effectiveness in crisis management ?” In my opinion, the research study results effectively answered the research question and the research hypothesis.
Unexpected findings (extraneous variables)
Interestingly, there were no extraneous variables. The studies were relevant to the research hypothesis all through. There were different levels of analysis of the research results, and there were no indicated findings that were surprising to the scholars.
The Study Results and Recommendations for Future Studies
The authors agree that the research results give critical information regarding the implication of crisis leadership insights and theory development for organizations about how to integrate the communication leadership qualities with crisis preparedness plan preparation and implementation within the organization ( Thomas et al., 2020 ). The leadership qualities, ability to plan a strategy and implement them in a timely manner strives for strategic excellence.
Based on my analysis, this study has given solid evidence regarding the relations between crisis preparedness and communication leadership from the communication management perspective. This kind of evidence is much stronger since the scholars were able to investigate the issue from a global angle ( Hart, 2018 ). The communication leaders who took the survey gave their opinions regarding their practices in choosing communication leadership skills when planning for crisis response. These views were diverse and helpful because the leader came from different parts of the world.
The results are indicative of the significance of mastering a wide array of communication leadership, personal knowledge, skills, and expertise. However, it is even critical to be in a position to strengthen the most appropriate communication leadership skills when the challenges from every type of crisis is varying ( Jin, Meng, & Berger, 2017 ). These kinds of results can be useful in conducting further theory development when examining crisis communication leadership.
My Population and Present Study
My participants would totally change this study because they are not from all parts of the world. They are just from a specific region and not from around the world. This means that the demographics would not differ much from my study.
References
Jin, Y., Meng, J., & Berger, B. (2017). The influence of communication leadership qualities on effective crisis preparedness strategy implementation: Insights from a global study. Communication Management Review , 2 (01), 8-29.
Thomas, J., Utley, J., Hong, S. Y., Korkmaz, H., & Nugent, G. (2020). A Review of the Research. Handbook of Research on STEM Education .
Hart, C. (2018). Doing a literature review: Releasing the research imagination . Sage.