The orthopedic group in Virginia recognizes the contact process between the clinical staff and physicians through surveying their referral physician. The group also shares the survey results with multiple patient satisfaction levels. Also, the comments that physicians made in the course of the also availed. This move indicates that the group is honest and sincere in focusing on the needs and patients' feedback and satisfying the public's data.
The improvement of an organization in satisfying consumer needs relies mostly on primary data or feedbacks. One of the main techniques the organization or company can acquire the requisite data related to areas that require improvement and changes is through customer satisfaction surveys (Berkowitz, 2017). In this case, the continuous contact experienced between patients and clinicians is a critical relationship marketing factor. It, therefore, requires an effective system design to enforce and ensure it operates continuously. The contact level developed also plays a crucial role in improving consumers and organizational experience.
Delegate your assignment to our experts and they will do the rest.
The primary objective of relationship marketing in healthcare is to ensure the organization maintains regular contact with patients. This marketing model utilizes some of the essential elements like emails, newsletters, and other healthcare updates through the website or the internet. Another critical example used in this model includes surveys like the one generated by the orthopedic group to assess their patients' customer satisfaction levels.
The benefits enjoyed from the firm’s engagement in relationship marketing strategies can be noted by linking the amount of organization-consumer interaction with the change in profit levels or revenue generation changes. According to Joudeh & Dandis (2018), organizations with more customer interaction through the contact process are likely to succeed more regarding revenue generation than those with low or minimal interaction with the customers. The loyal customers are the potential to return and seek medical care in the facility in the future. Also, they are likely to recommend a friend and family members to seek medication at the organization. Therefore, the ongoing conversation, relationship, and contacts with the orthopedic group with patients indicate the organization’s desire to ensure customer satisfaction. It also expresses its willingness to engage with consumers and create customer loyalty.
However, even though there is always a feeling that a high customer satisfaction level determines the product loyalty to the consumers, it is sometimes the opposite. According to Moorthy et al., (2018), even the most satisfied customers may cease to be loyal to the firm. More so, research has indicated that there may be no guarantee that even the most satisfied consumers would be dedicated to the company. Therefore, the orthopedic group in Virginia should design a unique marketing plan that would help build a stern relationship between the clinicians and patients to provide a high satisfaction level and earn loyalty from the consumers.
It is critical to understand and address the patient's needs. Additionally, organizations have to listen and analyze consumer feedback. Thus, healthcare providers should handle patients with care, respect, sympathy, and guarantee patient privacy.
By evaluating the consumers’ satisfaction levels, it is critical to identify prosperous areas within the practice. At the same time, it becomes essential to show or explain the areas requiring quality improvements. The move is necessary for the organization because greater satisfaction levels increase customers' probability of becoming loyal to the organization's practice and services.
The satisfaction level is also expressed in Christian teachings and the Bible. According to Biblical teachings, it is clear that the Lord has provided for the people in multiple ways. Believers should, therefore, feel satisfaction in what God has done for humanity. Matthew 6:33, (NIV) states that “seeking God’s kingdom and his righteousness first would make all those things to be given to them” (Hempenius, 2017). It also encourages believers to seek God and have complete trust in him to offer and satisfy all their requirements.
References
Berkowitz, E. N. (2017). Essentials of health care marketing (4th ed.). Sudbury, MA: Jones & Bartlett Learning. https://www.amazon.com/Essentials-Health-Care-Marketing-Berkowitz/dp/1284094316
Hempenius, E. J. (2017). Seek first his kingdom and righteousness, and you will store up treasures in heaven. Theology of Work. https://www.pinterest.com/pin/332210910006101140/
Joudeh, J. M., & Dandis, A. (2018). Service Quality, Customer Satisfaction, and Loyalty in Internet Service Providers. International Journal of Business and Management , 13 (8), 108-120. http://www.ccsenet.org/journal/index.php/ijbm/article/view/74283
Moorthy, K., T’ing, L. C., Na, S. A., Chang, C. T., Loong, L. Y., Xian, L. S., & Ling, T. W. (2018). Corporate image no longer leads to customer satisfaction and loyalty: a Malaysian perspective. International Journal of Law and Management . 5 (24), 23-27. https://journals.sagepub.com/doi/full/10.1177/2158244020924405
