Advertising is one of the most convenient ways that businesses use to create their product awareness and increase sales. Companies have devised ingenious ways of marketing by targeting the young population . Most companies are taking up this strategy because of the gullibility of children and easiness to grab their attention. After that, the young ones develop loyalty towards certain product brands and influence their parents' buying decisions. Most parents are upset by this trend due to the potential harmful media exposure that this marketing strategy may impact on the juniors. The future lifestyles such as eating habits of the young ones may also be negatively affected.
I have encountered adverts in children television programs, in-school marketing, over social media and websites that target the young ones. Essential products such as soaps and toothpaste are aired during cartoon programs on TV. I can admit that the choice of my toothpaste was influenced by such an advert that was aired many decades ago in my favourite animation program. My current shopping mall choice was also influenced by a school program that gifted students with shopping vouchers after attaining a stellar performance in academics. Some school programs such as career events and book fairs were aided by companies such as bookshops, insurance dealers, shopping malls and fast-food companies. They used such platforms to market their products to students.
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This marketing experience provided a learning platform for me to understand various product specifications. I influenced my parents buying decisions because I felt that the companies which came to my school offered the best products in the market. Marketing geared towards children and teens has also bestowed publicity on some kids who have become brand ambassadors for specific products. Such children act as role models to others who would also wish to have media influence in future. This marketing strategy is useful, but companies should put measures to avoid exposing the young generation to injurious lifestyle through negative media influence.
