Marketing’s Function in the Healthcare Industry
The marketing function is in charge of assessing major trends in the health care environment to develop competitive strategies that would help achieve their set objectives (Kotler et al., 2011) . A health care organization may consider running a responsive healthcare website that will allow more patients to review their services and book appointments. This kind of advertising tends to increase the customer base of any given healthcare service provider. Leveraging social media is also a good marketing strategy because of the growing number of users on these platforms. Posting photos, updates, and events is a good way of building an organization's brand. Paid advertising on social media is also a good way of reaching people who need those particular services.
Healthcare System and Its Multiple Components.
According to World Health Organization, a health care system is a framework that involves all the activities whose primary purpose is to promote, restore or maintain health (Kotler et al., 2011) . The health care system also entails patients, health care workers, caregivers, and the health policy environment, which harbors all health–related activities.
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The political or regulatory component is in charge of making decisions about payments of health care services and products. They lay down rules on whether the public sector or private sector will pay for health care. Then we have the economic component. The economic situation of a country determines how health care is handled. Social and cultural aspects also come into play when determining payment information. Technology comes into play when we look at drugs, devices, and procedures used in a health care setting. Demographic characteristics also affect the delivery of health care and the movement of drugs and other essential resources.
References
Kotler, P., Shalowitz, J. I., & Stevens, R. J. (2011). Strategic marketing for health care organizations: Building a customer-driven health system . John Wiley & Sons.
