Mass communication is an important aspect of communication at any level of professionalism or relationship. It entails the imparting of information to large groups of people, which can occur in organizations or other entities. Currently, individuals are gathering or using new forms of media to gain knowledge or information such as television and social media as compared to relying on print media such as books. There is an emerging trend of visual culture replacing the use of written word for communication. Therefore, this visual culture is among the trends learnt in mass communication that can help me become a contributing member of the company I will work for as an executive administrative assistant.
Statistical evidence revealed that as at 2017, in the United States, readership for enjoyment among 17-year olds had dropped by 9% from 31% to 22% between the years 1984 to 2004. During the time (2007), it had been indicated that television watching would rise by 3% every year and true to that new media is the most commonly used form of media for communication (Tucker, 2007). Therefore, as an aspiring executive administrative assistant, I would have to consider the incorporation of new media as one of the primary forms of communication within which I perform my duties.
Delegate your assignment to our experts and they will do the rest.
At an age where information is deemed the most important commodity, various changes have been made to communication infrastructure to meet the standards within which exchange and reception of information occurs. Technology is being widely incorporate into matters pertaining communication, which has revolutions the manner in which information is disseminated as well as received currently (Eger, 2006). As a result, individuals are being encouraged to become creative and conversant with the changes in communication, which together with what people learn through mass communication, they can thrive in their careers especially in fields such as executive administrative assistant.
I intend to use mass communication to achieve my career goals as an executive administrative assistant since it has taught me a lot about what effective communication is and how it is conducted as well. Among the duties that I will be performing as an executive administrative, assistant includes relaying information between clients and the company’s executives, receiving calls, taking messages as well as routing responses of received messages and mainly deal with a lot of valuable company information. Therefore, I will use what I have learnt in mass communication (ensuring effective communication) to make sure that in the event of dictating information in the form of minutes I capture as much relevant information for proper recording of information that can be referred to, thus ensuring effective communication when the information is used elsewhere.
I can also advise my potential employer of the current trends in communication, which when employed would ensure the company thrives concerning matters communication. For instance, I would advise them on the adoption of new media such as social media for advertising, which according to what I learnt in mass communication, is both effective and highly affordable. This will ensure target, as well as potential clients, know what the company is selling and at the same time cost the company less money, compared to using advertisement channels such as television. Through mass communication, I am more conscious about message medium, and modes of abs option of mass media. This is because a message is vital since it determines the success and effectiveness of communication. Similarly, the medium used is also important since times have evolved and different people rely on information from a variety of sources, thus media. Modes also determine how fast and effectively messages are relayed, thus making information relevant and timely. This will hence positively influence the manner in which I dispense media as the company’s executive administrative assistant to improve communication within and outside the company.
References
Eger, J.M. (2006). Building Creative: The Role of Art and Culture. Woodmont Avenue, Bethesda: World Future Society.
Tucker, P. (2007). THE NEW MEDIA AGE: End of the Written Word?. Woodmont Avenue, Bethesda: World Future Society.
