McDonald’s is a fast-distribution company in the US serving over sixty-nine million customers every day and is the leading global company with more than thirty thousand local restaurants. The company uses an intensive distribution strategy by placing its products in different retail locations. McDonald’s ensures that its retails are open twenty-four hours a day for easy access by its customers. With their operation in more than one hundred countries, McDonald’s consider intensive distribution the most effective strategy to increase sales. McDonald’s uses a franchise vertical marketing network as part of its intensive strategy. A franchise organization links several product distribution stages to help a retail company reach its customers in different regions.
McDonald’s is known to distribute food products to different world regions. Therefore, franchisers help understand the customer needs as they know what happens in their respective countries. Moreover, franchisers also provide insights to the company regarding its diverse customers in different regions. Independent franchisers own most McDonald’s restaurants as they help intensify product distribution. McDonald has increased their market share since they make their products known to people in different locations.
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McDonald’s intensive distribution strategy has continued to bring success to the company due to offering identical food products anywhere the company operates. The plan creates a strong image for the company. The company also engages in logistics and suppliers to determine the most influential supply chain. They have a global oceanic freight council that provides insights into the companies supply chain strategy to advance its networks. McDonald’s moves more than seventy thousand containers annually, and the logistics council ensures easy flow of food products to every restaurant. With an effective intensive distribution strategy and supply chain, the company supports its independent franchisers to improve its reputation and sales revenue.
