Before the emergence of the internet, the primary forms of media communication were mainly through television and radio. People would spend hours seated on their television watching or listening to a program or news updates. However, the emergence of the internet has changed everything as media communication has become diversified. People can now have web video, YouTube, Facebook, and other social media platforms to communicate. While it is true that this has led to increased communication amongst people, studies have demonstrated that media consumption is no longer universal as it was many years ago before the digital age.
The media communication has become diversified with people spending much of their time on the internet watching videos and reading online contents. People no longer share common text as compared in the past years when there was no media diversification. Our exposure to media and the content that people look for in the media has completely changed. People go to the internet not to read about some crucial information but to watch some obscene video. At the same time, media diversification has led to addiction amongst the youth who spend almost any time they are free on the internet. People can now post any information on Facebook, and it reaches a wide range of people within minutes. By doing so, theyfasten the rate of passage of information from one person to another. However, the issue lies in the media consumption which is not as universal as it was before. People do not share a common context, and everyone has a choice to choose what to consume in the media.
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Media diversification has led to increased communication amongst people, but it has come as a challenge based on the freedom of choice on what media content to consume. As a result, there has been a lack of universality experience, which affects the context of communication. Having known that, I would still like to know more about the topic. How does media diversification affect how people consume the media content? How does it lead to audience fragmentation? What is the impact of communications technology and media on diversity? What is the effect of diversified media on youth?
The question I choose to explore is the impacts of diversified media have on youth. Ever since the growth of the internet and social media, most people who have been affected are the youth. Studies have shown that over 70% of the youth use social media platforms such as YouTube, Facebook, Twitter, and other media platforms. Old media platforms such as television and radio have seen a reduced number of audiences amongst the youth. Youth have gotten into social media addiction, with most people spending a lot of their free time on the media than to read a book. The content of the media content has also affected the youth adversely. Materials such as pornography which is easily accessible on the online media have corrupted the minds of the youth leading to the poor social outcome. While it has led to the faster passage of communication, media diversification and the introduction of the social media has had negative impacts on the youth. The keywords that I can use to search for the research question include modern media on young people, social media and youth, media diversification and youth, impacts of social media, and how social media affect young people.
Annotated Bibliography
Becker, L. B., & Schoenbach, K. (Eds.). (2013). Audience responses to media diversification: Coping with plenty. Routledge.
The authors of the article identify the way young people respond to media diversification. They note that when the media is diversified with a lot of information through various sources, young people tend to lose the context of the communication. The universal experience of the interface has been lost due to media diversification.
Shi, T., Lu, J., & Aldrich, J. (2011). Bifurcated images of the US in urban China and the impact of the media environment. Political Communication, 28(3), 357-376.
The authors of this article examine the impact that social media has had on the youth. Many young people have been attracted to the new media, spending much of their time on the social media platforms. While this has led to increased communication amongst the youth, it has had some negative impacts such as addiction and also the obscene social media contents.
Chan, C., & Holosko, M. J. (2017). The utilization of social media for youth outreach engagement: A case study. Qualitative social work, 16(5), 680-697.
The authors of this article examine the way social media can be used to engage youth. The authors take a different view by examining the positive impact of social media on the young people. They note that appropriate use of social media can help in the youth engagement, an activity which can be useful to the lives of the young people.
Guzzetti, B. (Ed.). (2015). Handbook of research on the societal impact of digital media. IGI Global.
The author of the book identifies the impacts that the digital media has had on the societies. The author notes that the main people affected by the digital media in the community are the youth who have been reported to use the media mainly. Among the societal impacts include moral development and addiction.
Hopkins, L. (2011). Youth Work: Increasing youth participation through media production. Journal of Sociology, 47(2), 181-197.
The author of this article identifies the role that the new media can play in increasing the youth participation in the activities of the society. He notes that new media platforms can be used to raise awareness amongst the youth in the society so that their involvement in the community activities can be increased.
O'Keeffe, G. S., & Clarke-Pearson, K. (2011). Clinical report—the impact of social media on children, adolescents, and families. Pediatrics, peds- 2011.
The authors of the article identify the clinical impact that social media has had on the young people. Digital media has had many consequences, both social and psychological in both youth and families. The authors further identify what measures can be taken to minimize the negative impacts of digital media communication on the society as a whole.
Shabir, G., Hameed, Y. M. Y., Safdar, G., & Gilani, S. M. F. S. (2014). The Impact of Social Media on Youth: A Case Study of Bahawalpur City. Asian Journal of Social Sciences and Humanities, 3(4), 132-151.
The authors of the article identify the impacts of the social media on the youth through a case study done in Asia. Social media has fastened the rate at which the young people can communicate with each other. All kinds of information are always available on the internet thus making it easily accessible. However, there are many other negative impacts of social media including addiction and presence of obscene contents. Children, adolescents, and the media.
Strasburger, V. C., Hogan, M. J., Mulligan, D. A., Ameenuddin, N., Christakis, D. A., Cross, C., & Moreno, M. A. (2013). Children, Adolescents, and Media. Pediatrics, 132(5), 958-961.
The authors of the article identify the impacts of new media on adolescence children in the society. They note that the most affected people with new media communication platforms are the young people who spend much of their time on the social media.
References
Becker, L. B., & Schoenbach, K. (Eds.). (2013). Audience Responses to Media Diversification: Coping with Plenty . Routledge
Chan, C., & Holosko, M. J. (2017). The Utilization of Social Media for Youth Outreach Engagement: A case study . Qualitative social work, 16(5), 680-697.
Guzzetti, B. (Ed.). (2015). Handbook of Research on the Societal Impact of Digital Media . IGI Global.
Hopkins, L. (2011). Youth Work: Increasing Youth Participation through Media Production . Journal of Sociology, 47(2), 181-197.
O'Keeffe, G. S., & Clarke-Pearson, K. (2011). Clinical Report—TheImpact of Social Media on Children, Adolescents, and Families. Pediatrics, peds-2011.
Shabir, G., Hameed, Y. M. Y., Safdar, G., & Gilani, S. M. F. S. (2014). The Impact of Social Media on Youth: A Case Study of Bahawalpur City . Asian Journal of Social Sciences and Humanities, 3(4), 132-151.
Shi, T., Lu, J., & Aldrich, J. (2011). Bifurcated Images of the US in Urban China and the Impact of the Media Environment. Political Communication, 28(3), 357-376.
Strasburger, V. C., Hogan, M. J., Mulligan, D. A., Ameenuddin, N., Christakis, D. A., Cross, C.,& Moreno, M. A. (2013). Children, Adolescents, and Media. Pediatrics, 132(5), 958-961.
