Music piracy has continued to be a major problem in the music industry despite the rise in music streaming. Piracy infringes on the legality and copyright policies of the industry, creating an unfair competition to the industry players. This unlawful act undermines the gains and returns the music artists receive from their work (Koh et al, 2014). In this regard, music piracy tantamounts to stealing. The music industry, government bodies, and all concerned stakeholders respond to piracy with a multi-channeled approach. The efforts that can be made to curtail this vice include instilling an anti-piracy attitude among the music lovers, readjusting the business model with the intent of curbing profits from piracy, upscaling the fight of piracy through stringent legal policies and technology.
Social media continues to make the music industry competitive. Musicians now have a better platform for distributing their content to many fans around the world in just a few clicks on the internet. Services such as Bandcamp, for example, have made it possible for artists to bypass the industry conventions pertaining to music distribution. The digital distribution has seen a massive shift in the music industry. Music distribution in the past was mainly through the use of physical objects e.g. cassette tapes. The musicians also had to rely on making tours and physical appearances to get their music to fan across different parts of the world. Today, however, artists can just upload their content to social media platforms e.g. Spotify, YouTube, Facebook, iTunes etc. where listeners may easily stream them (Straubhaar et al, 2013).
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The digital revolution has seen an increase in online platforms for listening to, viewing or reading media content. Despite these platforms, radio still thrives as the best media platform for listening to content. The web provides a new delivery platform for radio. In comparison to other digital media, the radio can be listened to in a variety of environments. For example, the radio is the most widely listened to media in the car and office environments. Online radio listening has grown in a positive trajectory, with an increased weekly usage.
References
Straubhaar, J., LaRose, R., & Davenport, L. (2013). Media now: Understanding media, culture, and technology . Cengage Learning.
Koh, B., Murthi, B. P. S., & Raghunathan, S. (2014). Shifting demand: online music piracy, physical music sales, and digital music sales. Journal of Organizational Computing and Electronic Commerce , 24 (4), 366-387.
