Nike is one of the most profitable companies in the world. It is the most dominant force in the sportswear industry and competes with other companies such as Marlboro. Nike has managed to evolve over the years and reach its market through different marketing strategies. One of its dominant marketing strategies is social media marketing (Bose, 2018). The company has a Facebook account, Twitter account, a YouTube channel, and a company blog that help it reach its consumers. one of the most prominent features of the Nike Facebook account is the constant ads posted on it. The company uses paid ads to attract the most serious customers. The company subscribes to the ideology that if a customer can spend money on an ad, they will likely buy from the company.
Nike also has a very active Twitter handle that is used for marketing its products and movements. For instance, the company has been in support of the Black Lives Matter Movement in the US. It posts the hashtags of the direction of the Nike Twitter handle and compels its followers to support the movement (Bose, 2018). Every time the company launches a new product or campaign, it posts them on the Twitter account to attract customers and followers. The company has a YouTube channel that is used for marketing products and campaigns. The channel is open to subscriptions from consumers and other interested parties. The company uses the channel to reach out to as many social media users as possible.
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Nike also has a company blog where they post their news, new products, and affiliated information. The blog has links to different stories associated with the company's success, its brand ambassadors, and their various marketing strategies (Bose, 2018). The company also posts its achievements on the blog and other social media channels. Nike has invested heavily in social media marketing, and they have reaped from the ventures.
Reference
Bose, M. S. (2018). Social Media Marketing in Fashion Brands in Nike. International Journal of Emerging Technologies and Innovative Research, ISSN, 2349-5162.
