Enterprises should focus on ensuring that the society in which they undertake their operations is better. Presently, enterprises are experiencing growing pressures from stakeholders to think of the diverse ways that they can address the environmental and social issues in the society. For instance, the workforce, particularly millennials with to experience an increased sense of purpose in the tasks that they pursues while noting that their actions influence the society. Consumers show increased focus toward intentional purchases while seeking firms emphasizing on fostering social change. The consciousness of investors focuses on the long-term benefits that would result from deploying social change to enterprise models during the long run. Purposeful investment is gaining increased popularity since persons are seeking opportune areas for realizing a sustainable environment. The paper discusses how enterprises especially big businesses would boost the developing world while analyzing the cases of Unilever and MTN from Nozick’s libertarianism and the natural capitalism concept.
To understand the influence of big businesses in the developing world, it is crucial to understand the libertarianism and natural capitalism concepts together with how they apply to cases of Unilever and MTN, which have had a key impact on the developing world. For Nozick’s libertarianism, it revolves around the idea of a moral society while arguing that it should offer practical benefits that focus on showing serious respect to the rights of individuals. In this vein, it is crucial to note that organizations should ensure to lay considerable emphasis on respecting the rights of the people within a society through their operations to contribute toward their advancement (Friedman, 2011) . When it comes to the idea of natural capitalism, it realizes the need for the existence of vital interdependency between production and utilization of the capital humans make together with maintaining as well as supplying natural capital. Here, it is crucial understand this important relationship with the valuable resources that Earth offers to ensure that enterprises and the persons that they support continue existing (Hawken, Lovins, & Lovins, 1999) . This means that supporting the society is crucial to long-term success of businesses and continued wellbeing of people and the society.
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On libertarianism, for instance, Unilever has embarked on various initiatives, which support the rights of individuals, such as offering disinfectant soap for personal hygiene to countries, such as India. This effort has saved thousands of lives, particularly from cholera epidemics that have ravaged cities in the country. The organization has also embarked on initiatives, such as the 2001 Global Handwashing Day in an effort to make sure that the population of India remained healthy. For MTN, the company contributed to the growth of the society with the introduction of mobile phones in various countries across Africa during the early days. This was irrespective of the criticisms that the African region lacked money. Concerning the idea of natural capitalism Unilever designed the Mumbai branch in a manner that it carves around an enormous century-old cashew tree, which avails shade in the entire courtyard. Firm also ensures to meet with the world’s lowest income consumers establishing self-help groups that allow the persons in the society to gain the capacity for supporting themselves. For MTN, its establishments are based in Fairylands, which is a leafy low-density suburb within the city, while the sheer grass surrounding the buildings might lead individuals to think they are in a campus based in Silicon Valley (Miller & Parker, 2013) . These efforts show the drives by the two companies to boost the sustainability of the society.
In conclusion, the libertarianism and natural capitalism concepts reveal ideal ways of benefiting the society by exercising morality while at the same time focusing on environmental sustainability. Companies, including Unilever and MTN have embarked on such efforts, which have allowed them to contribute to the growth of developing societies, such as India and various regions in Africa. In this vein, it is evident that big businesses can play a critical role in improving the society, especially the developing world.
References
Friedman, M. D. (2011). Nozick's libertarian project: an elaboration and defense. London: A&C Black.
Hawken, P., Lovins, A., & Lovins, L. H. (1999). Natural capitalism: creating the next industrial revolution. Boston: Little, Brown and Company.
Miller, J., & Parker, L. (2013). Everybody's business: the unlikely story of how big business can fix the world. London: Biteback Publishing.
