Crowdsourcing is getting of information from an interested group of people through the internet. The internet has worked as a viable platform communication between people and businesses. Enterprises have taken advantage of its availability and have used it to develop their businesses. It has its powers and pitfalls which have been seen in various companies (Castella, 2010).
The power it possesses includes large market and ease in communication. Advertisement is the creating of awareness in the availability of a product or service. It is a key factor in marketing and is by many businesses both small and established. The Internet has played a large role in advertisement through its large market share. It is seen through the large market share which covers the whole world and therefore advertisement of products and services reaches more people. Doritos have used the internet to audition advertisements from people all over the world. Due to the fact that the internet has a large market share, they got many auditions. Ease of communication is another power of the internet, in that using it has helped communicate easily with the market available. Doritos also maximized on the ease of communication because it was easier for them to receive the advertisement video and at a fast rate (Rossolatos, 2013).
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The Internet pitfalls include: untrusted information and popularity mislead. Untrusted information is mainly brought about by the many people in the market share, therefore, the type of information they give during crowdsourcing (Wolfson & Lease, 2011). The British chancellor George Osborne asked for tips on programs that will help with the cut budget. Since it invited suggestions through crowdsourcing, they attracted people from a different literate level and intentions. Therefore the type of information acquired mostly is useless and not factual ideas. A business may think it has a large market due to the comments on the internet but it may be misled (Libert and Spector, 2010).
References
Castella, T. D. (2010). Should we trust the wisdom of the crowds?. BBC News , 5 .
Libert, B., and Spector, J. (2010). 9 Rules for Successful Crowdsourcing . Pearson Education.
Rossolatos, G. (2013). Doritos: The Dip Desperado Strategy. Encyclopedia of Major Marketing Strategies, Golson Media , 121-124.
Wolfson, S. M., & Lease, M. (2011). Look before you leap: legal pitfalls of crowdsourcing. Proceedings of the American Society for Information Science and Technology , 48(1), 1-10.
