What network or distributor will you present your series and why?
I would present my outdoor sports reality TV series to the outdoor sports and sportsman Group that owns the Sportsman channel. Getting air play at the sportsman channel would be a great win for my show as this is a media channel which specializes in sporting shows and related programs (Meeker, 2015).. The channel is famous and has millions of viewers and active digital subscribers who follow the channel form all over the world. The channel is reported to be having 36 million subscribers who watch it at home, workplace, and schools, among other environments. The channel has other affiliation like being closely related to Kroenke Sports and entertainment and this would help to get more audience and popularity with my show.
Describe the target audience for the show be specific (use demographic profiles such as age, gender, etc.). Why did you select this target?
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The target audience of my show would be mixed up; it would include almost the entire family. As this is an outdoor sporting show it would be appealing to both men and women of varying ages. Teenagers especially boys and young men would find it attractive. This is because such an audience has a tendency to learning new things, discovering and doing exploration. Woman and girls below 40 years who have a knack for sports would also be considered as target audience. As the show is about outdoor sporting activities such woman would finds it resourceful in learning some sporting ideas and see how fellow women are faring in it.
Men of middle age a(those who are in the age category of 25 – 40) would also be among the audience of the show. Such men need sporting shows to keep them happy as they midlife crisis affecting them ( Bondrea & Ştefănescu, 2014) . complicated shows that need a lot of concentration and comprehension would not be appealing to them. Therefore the target audience of my show would be boys aged 12 to 17, Young men aged 18 to 25, young women aged 18-30, men aged 26-40. Such audiences are available to watch TV and would also be accessible through the social media and other channels. Getting feedback about the show would be possible as they are accessible. Such an audience would also be participatory and is ready to invest money to access the show if it becomes a favorite show to them
I would choose to have my show in commercial network and subscription. My target audience would probably be easier to convince to subscribe into pay TV. A commercial network would also be a good choice as it will tract the number of viewers and come up with better ideas on how to reach out to bigger audience.
Connect the appeal of the program to the need of the distribution channel. How would a show that attracts the audience benefit the distributor you’re going to pitch it to? Why?
The target audiences of the show are people across a wide variety of age group. Such people like sharing with friends and having conversations on the show they like. When the show has some online presence, the audience will comment and follow it in such platforms. Through this conversation and interaction, the show will lead to more recognition of the distributor or the media network. It will be a way of making the channel to trend and enjoy more brand awareness. This communication and interaction will serve as a way of passive advertising and will lead to more subscription (Meeker, 2015). As the sports show is more real life oriented it would be good for audience to challenge themselves to learn new sporting ideas and associated moves.
The show will also be ethical to accommodate people from different cultures and beliefs. It would also consider family standards and environmental considerations. This would be a way to invite companies and business to have their adverts run with the show; this would earn the media network some good revenue. The appeal that would result in profits for the media channels would promoting the channel and network brand awareness, integrating professionalism in the show and being informative and concentrating of customer needs with the show ( Bondrea & Ştefănescu, 2014) ..
If this prospect says no who are your second and third choices?
If I don’t have a chance to have my outdoor reality TV show aired at Sportsman channel I would have the Outdoor Channels and the discovery channels. This choice would be motivated by the logic that the two channels are great in outdoor exploration and have good audience. They are one of the most established outdoor and reality TV in the region. They command good audience through their social media and digital subscription.
Describe what your network or distributor’s key need, goal or problem you can solve with your series.
The sportsman channel is an American media that is devoted to honoring lifestyles that are approved by millions of its audience. In this regard a show that is ethical, informative, exploration oriented and providing for means to appreciate different cultures and environment would be appealing (Meeker, 2015). . The channel concentrates on having shows’ and programs that are entertaining and informative. Mostly what would air in this channel have to be innovative, adventurous, with good story telling line.
In producing the show, I will do expensive consultation to ensure it is inclusive of the best sporting psychology. This would make it easier to have a reality show that is appealing and entertaining. Innovation in sporting show would be achieved by having a it bring new ideas to sporting ( Bondrea & Ştefănescu, 2014) . The outdoor sporting show will also entail participants trying to outdo each other in contests and the best sportsmen will be rewarded at the end of the show. This will be useful to the channels as they will be involving their audience in decision making and influence the results of the show. The production will also utilize selling psychology to ensure the needs of the media network are met and satisfied.
How will it solve your client’s problem? What results will this provide?
The show will have professional doing intensive research on the audience and the media channel to ensure it suits the in the best way possible. When you make the audience feel good or learn new ideas you will have them following the show throughout its air play. When they feel good, are excited and have an adventurous show they will not be distracted by commercial or pop up ads (Perez, 2015). They will also be convicted to join to the channels digital subscription without much hassle. The show will not be aligned to any stereotyping or ethnicity or other discriminative aspect this will make it all inclusive and they will appreciate it.
Marketing psychology claims people buy from the brands that they can relate with personally, therefore the show will concentrating in addressing each audience individually and not as a crowd. This would improve interaction and participation of the audience (Perez, 2015). This will make it effective in informing and entertaining each of the audience.
Lastly the in an effort to be adventurous and thrilling the series will be set in well thought scenes that would arouse the feeling of having adventure. Latest technology would be utilized in this setting and production. Part of the audience who are proved to be active in in following the show will be invited to the production site to ensure their participation is appreciated. This would provide a learning chance for them (Meeker, 2015). The result of rewarding the audience and having an informative and entertaining show would mean more brand awareness and hence more profit and revenue will be generated.
References
Meeker, M. (2015). Internet trends 2015-Code conference. Glokalde , 1 (3).
PEREZ, M. D. (2015). Method of addressing on-demand TV program content on TV services platform of a digital TV services provider U.S. Patent No. 9,113,228 . Washington, DC: U.S. Patent and Trademark Office.
Bondrea, A. A., & Ştefănescu, R. O. (2014). Advertising psychology versus lifelong learning. Contemporary Readings in Law and Social Justice , (1), 340-349.
