Conventional marketing techniques often do not achieve the desired impacts. Thus, marketing approaches have been evolving over the years. Jon Spoelstra came up with a marketing technique dubbed “pushing the outrageous envelope.” In this approach, Spoelstra urges various organizations to be more creative and push their marketing methods a notch higher. Rather than adopting a formal way of marketing their products and services, Spoelstra proposes that the organizations ought to adopt a pragmatic system. The system should get the target market off-guard hence compel individuals to develop the interest in the products and services (Bruening, 2013). This technique aims to have the particular products and services have as high a market as possible.
Spoelstra’s concept has been applied in many fields, intercollegiate athletics not being an exception. The sports have increasingly become popular as well as competitive over time. The competitiveness, coupled with other challenges have made various institutions to forge innovative means to have an edge in the sports (Trail et al., 2015). For instance, the University of Oklahoma in 2014 threatened to withdraw its athletics program, a sport that had become popular with the community (Mixon, 2017). The move was an attempt to raise more money for their participation in the year’s intercollegiate athletics. Surprisingly, the community raised enough money for the university to participate in the competition. The athletics department found it necessary to use such a method because it would appeal to the emotions of the fans and it did.
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Conclusively, if given the same administrative capacity, I would also use Spoelstra’s concept. Researchers point out that the best marketing techniques ought to appeal to the emotions of the target market. In fact, I would have used the best performing athletes who would tell the public that they would not be participating in the sports due to underfunding. Such athletes would have appealed more to the public.
References
Bruening, J. E. (2013). Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!
Mixon Jr, F. G. (2017). Athletics versus academics? Rejoining the evidence from SAT scores. Education Economics , 3 (3), 277-283.
Trail, G. T., Robinson, M. J., Dick, R. J., & Gillentine, A. J. (2015). Motives and points of attachment: Fans versus spectators in intercollegiate athletics. Sport Marketing Quarterly , 12 (4).
